Guest Post: How Digital Technology Is Transforming Customer Data Collection

Digital business is increasing the potential monetary value of data, but most companies aren’t leveraging this valuable resource. Smart devices, mobile technology and social media are increasing the volume and variety of customer data available at an accelerated rate, turning data brokering into a multibillion dollar business while simultaneously making data more affordable than ever. General information about consumers is now available for about $0.50 per 1,000 people, estimates the Financial Times. Read on for the trends that are transforming data collection and the tools that smart companies are using to turn data into profit.

Internet of Things

One of the biggest technology trends is the increasing presence of smart electronic devices, a trend known as the Internet of Things (IoT). Earlier stages of the Internet were centered around personal computers and then mobile phones, and now the Internet of Things includes all sorts of smart devices, from smart houses to smart TVs to smart cars, watches and clothes.

All these devices collect data that is centered around the consumers who use these devices. This enables businesses to organize their market research and advertising efforts around the totality of data as well as individual uses, a trend known as marketing personalization. The Internet of Things means that the data collected can conceivably be used to personalize ads they see in their car, at work and while shopping.

Location-Based Data

The Internet of Things forms a digital mesh that enables consumers and their data to be pinpointed by location. Smartphones like the Samsung Galaxy Note5 are GPS-enabled, allowing marketers to collect data on their location and deliver personalized messages that appeal to customers at specific locations.

One of the emerging applications of this is beacon marketing, which identifies when customers are entering stores to deliver customized coupons, discounts and other special offers. For instance, Hillshire Brands saw a 36 percent increase in brand awareness and a 20 percent increase in purchase intent by using beacon technology.

Context-Sensitive Data

Data collection is becoming more context-sensitive. For instance, a webpage that displays well on a desktop screen needs to adjust to be viewable on a smaller mobile device screen. This means that the site needs to collect context-sensitive data about the viewer’s device and screen size.

Another context-sensitive use of data is retargeted advertising, when information gathered on one device follows users as they use other devices. For instance, Yahoo recently added a feature to its Gemini ad marketplace that enables advertisers to send retargeted ads to customers on websites, apps and Yahoo interest categories based on their browsing behavior.

Social Media Data

One of the most important data collection sources is social media. CMS Wire reports that 90 percent of the data available today was collected over the past two years and 80 percent of it came from social media use.

Social sites are seeking to capitalize on this, with Facebook, Twitter, Instagram, Pinterest, Google and YouTube all introducing buy button features last year. In 2016, social media brand engagement and buying will drive data collection, predicts Brandwatch.

 

About the Author

Roy Rasmussen, coauthor of Publishing for Publicity, is a freelance copywriter who helps small businesses get more customers and make more sales. His specialty is helping experts reach their target market with a focused sales message. His most recent projects include books on cloud computing, small business management, sales, business coaching, social media marketing, and career planning.

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I’m Judging the SuperNova Awards: Make Sure to Submit Your Case Study

I’m judging the 2016 Constellation SuperNova Awards! Every year the Constellation SuperNova Awards recognize individuals for their leadership in digital business. Nominate yourself or someone you know before August 8, 2016.

About the SuperNova Awards
The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. In its sixth year, the Constellation SuperNova Awards will recognize individuals who demonstrate leadership in nine categories:
•  Internet of Things – A network of smart objects enables smart services. (sensors, smart ‘things’, device to purchase, artificial intelligence)
•  Data to Decisions – Using data to make informed business decisions. (big data, predictive analytics)
•  Digital Marketing Transformation – Personalized, data-driven digital marketing.
•  Future of Work: Social Business – The technologies enabling teams to work together efficiently. (enterprise social networks, collaboration, digital assistants)
•  Future of Work: Human Capital Management – Enabling your organization to utilize your workforce as an asset.  (talent management, benefits, HR core)
•  Matrix Commerce – Commerce responds to changing realities from the supply chain to the storefront. (digital retail, supply chain, payments, ‘ubiquitous-channel’ retail)
•  Next Generation Customer Experience – Customers in the digital age demand seamless service throughout all lifecycle stages and across all channels.  (crm, customer experience)
•  Safety and Privacy – Strategies to secure sensitive data (blockchain, digital identity, authentication)
•  Technology Optimization & Innovation – Innovative methods to balance innovation and IT budgets. (innovation in the cloud, ENSW cost savings, cloud ERP, efficient app production)
The SuperNova Awards are seeking leaders and teams who have innovatively applied disruptive technolgies to their business models as a means of adapting to the rapidly-changing digital business environment. If you have what it takes to compete in the SuperNova Awards submit your application today: https://www.constellationr.com/events/supernova/2016
If you are doing something really interesting, make sure to send in your case study! It’s your time to be recognized for your hard work!
@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research
Covering Customer Facing Applications that Drive Awesome Customer Experience
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Capital One Announces Launch of DevExchange / Offers New APIs

Starting something new is exhilarating, daring and, at times, even daunting. People who create know this. Having an idea isn’t the hardest part. Getting that idea off the ground is – building adoption, clarifying value, then scaling that idea to realize its full impact in the world.
And it’s no different for companies. Capital One knows about creating new things. They founded this on the belief that information, technology and great people could combine to bring new, highly customized financial products directly to consumers. It was daunting, and exhilarating. But less than 3 decades and more than 45 million great customers later – you could say they have proven that original concept.
So what’s next? They are starting something new again by becoming one of the first banks to open their platform to external developers and partners. They are launching Capital One DevExchange.
Capital One DevExchangeEvery experienced developer will tell you that before they invest their time in a platform, they need to know that the basics are covered. Foundational things like:

  • APIs that matter, are easy to integrate and are standards-based.
  • A portal where they can explore all the capabilities – from documentation, sample code and reference apps, to high-quality support and access to the entire community.
  • A place where they can easily test their concepts, have robust test data analytics and get instant access to prove their ideas.
  • A place where feedback matters and there is an opportunity to explore ideas with like-minded people.
  • Lastly and most importantly, a program that operates with transparency and a commitment to long-term sustainability.

Building a sustainable, vibrant developer community is hard work. It isn’t just about APIs, SDKs or toolkits. It’s about working together to solve problems. Engaging community members wherever they are. Defining a long-term strategy that benefits all. Creating real revenue and business value to flow to everyone. Promoting those successes. And doing the hard work every day of supporting, servicing, communicating with, adjusting when necessary, and expanding the ecosystem around the community.

They are creating such a place. A place where ideas become tangible. A place to access technology that is essential to people’s everyday lives – money, finances, and identity. A place they call Capital One DevExchange.

It’s time that banking and financial services catch up to the rest of our digital-enabled lives. They still believe that information, technology and great people are the magical combination needed to drive innovation. But they also know that great people – including great developers, engineers, and product visionaries – are everywhere. And they want to work with you.The challenge isn’t just to convince people to devote their engineering and development resources to working with them. It’s also to make sure you have a voice in this community.

Maybe the world is changing? Nice to see people being considered as a key component!

@drnatalie petouhoff

Covering Digital Transformation

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Internet of Things (IoT), Customer Behaviors and Increasing Digital Demand Signals Major Insurance Industry Disruption

How Does IOT and Customer Behaviors Affect The Insurance Technology Companies?

The World Insurance Report 2016 (WIR), released  by Capgemini, identifies multiple threats pushing the insurance industry toward massive disruption. The continued evolution of the Internet of Things (IoT), combined with changing behaviors and preferences from Gen Y1 customers, is driving the urgent need for insurers to undergo significant transformation or risk falling behind emerging competitors such as FinTechs.

What Did the Capgemini Voice of the Customer Survey Find?

Capgemini’s Voice of the Customer Survey, (which covered) more than 15,500 insurance customers worldwide, found that Gen Y customers are much less likely to have positive experiences with their insurers compared to other age groups, despite communicating with them more frequently. Gen Y customers have more interactions with their insurer across all communication channels, particularly digital ones. They interact with insurers up to 2.5 times more on social media than other customers and over two times more via mobile.

Gen Y Has Higher Expectations of Digital Experiences Than Older Generations Those interactions, however, are resulting in positive customer experience levels that are nearly 20 percentage points lower than those of customers in other age brackets, suggesting that Gen Y customers have higher expectations for the standard of digital channels than their older peers. Given that more than one-quarter of all customers plan to purchase or renew their insurance through digital channels in the next 12 months, customer experience levels among Gen Y customers is particularly concerning for the industry. In addition, nearly one-quarter of Gen Y customers say they would be likely to buy insurance from non-traditional technology-led providers, highlighting the threat from emerging competitors to the customer base of traditional insurers.

A Note From The Executives: John Mullen, Corporate Vice President and Global Insurance Leader for Capgemini said, “By not providing adequate engagement for digitally-advanced customers, carriers run the risk of pushing them toward a growing population of market entrants and non-traditional technology-driven competitors. Gen Y is clearly indicating that they do business differently and those insurers who respond to them on their terms will have a clear competitive advantage.”

IoT Poses Additional Threats As More Devices Get Connected to the Insurance Business Models

A more fundamental threat, or enabler, to the future of insurers is the coming wave of connected technologies, in the form of such innovations as smart home ecosystems, wearable devices and machine-enabled drones, robots, and cars. These IoT technologies are expected to transform traditional insurance business models, including everything from the way insurers connect with their customers to their fundamental assessment and management of risk. Yet despite this threat, insurers are significantly underestimating the degree to which connected technologies will be broadly adopted. Only 16 percent of insurers think customers will embrace driverless cars, for example, while 23 percent of customers express interest.

Gen X is More Likely To Adopt Connected Devices

More significant than age, affluence2 is the most compelling factor in determining customer uptake of IoT technologies. More than 45 percent of affluent Gen X3 customers are likely to adopt connected devices, smart ecosystems and wearables, compared to only 30 percent to 35 percent of younger, non-affluent Gen Y customers. Customers that are both Gen Y and affluent are the most likely to adopt connected technologies (50 percent). However, affluent customers are also more likely to purchase insurance from non-traditional technology-led firms. Nearly 31 percent of affluent customers globally say they are likely to purchase insurance from technology firms, a percentage that increases to 47 percent for affluent Gen Y customers.

IoT Is Expected to Have a Big Impact on Redefining Risk in the Insurance Business. In addition to its impact on customer connections, IoT is expected to have an even bigger impact on the core tenets of the insurance business. In a connected world, data provided by connected devices, smart ecosystems and wearables will increase risk transparency, a dynamic that will likely lead to new business models, especially in pricing and risk control. Risk ownership will also shift with connected technologies, as responsibility for actions, for example in the case of driverless cars, moves from car owner to car manufacturer. Finally and most important, IoT looms large in managing the level of risk exposure due to safer environments. This will shift premiums significantly, threatening some carriers, but providing opportunities for those who can understand the emerging risks that are inherent as the rate of technology change becomes more pervasive in the lives of people and commerce.

What Should Insurers Do? Insurers must start preparing themselves for the transformation of the insurance business. The report advises insurers to build strong but agile foundations in the short term. In the medium term, they must sharpen their value propositions through strategic alliances and data-driven insights. Long-term strategies must focus on transforming the business to stay ahead of emerging risk profiles, new interaction models, changing customer behaviors and IoT’s expected disruption of risk selection, pricing, and loss prevention.

“While already experiencing digital disruption, the insurance industry needs to brace itself for the massive, inevitable disruption brought on by Gen Y and the Internet of Things,” said Vincent Bastid, Secretary General, Efma. “Those insurers who make it a top priority to improve their ability to manage and leverage data and risk will be the most prepared.”

The World Insurance Report 2016 features data from more than 15,000 insurance customers globally through Capgemini’s Voice of the Customer survey and exclusive Customer Experience Index (CEI), as well as findings from more than 150 insurance executive interviews. The report’s research covers 30 markets across North America, Europe and Asia-Pacific representing 93 percent of the global insurance market in terms of premium income.

For more information visit www.worldinsurancereport.com

The report will be presented at the Insurance Summit in Milan on June 9-10, 2016. To register to attend the event, please visit: www.efma.com/insurance16.

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DialogTech launches SourceTrak 3.0, reinvents call tracking for digital marketers

New Call Tracking For Digital Marketing – Well if you thought the only people who cared about phone calls to brand were people in the contact center, then you may be surprised by DialogTech’s new solution.  Actually its not that surprising me – considering a good 30-50% of calls to a contact center are marketing related – like which size would be better for me, or what are the measurements of the “box” or is the delivery date different than the ship date. These are all questions that would lead someone to “buy” something or not. However, often times those “marketing” type calls go to the contact center. The contact center rarely gets credit for answering lead conversion calls, but many of them do it all the time. Now to the announcement…

DialogTech, who provides of a most comprehensive, end-to-end call attribution and conversion platform for data-driven marketers, announced a breakthrough in call tracking for digital marketing with the release of SourceTrak 3.0. Nearly two years in the making, SourceTrak 3.0 enables the world’s largest organizations to realize the full benefits of call tracking for digital marketing, without the traditional limitations.

What is Included In This New Call Tracking for Digital Marketing?

According to eMarketer, 62.6 percent of digital ad spending in the U.S. this year will target smartphones and mobile devices. As a result, these ads will drive 162 billion calls to businesses by 2019, according to analyst firm BIA/Kelsey. So what is important is to know which programs generate the most calls (and customers) – because its a necessary step to measure and optimize digital marketing performance.

DialogTech’s newly re-architected and enhanced SourceTrak 3.0 technology solution is designed to meet the data, affordability, reliability and ease-of-implementation requirements of Fortune 1000 companies, large multi-location organizations and the marketing agencies they work with.

Enterprise marketing teams and agencies already analyze and optimize the customer journey for the search keywords, digital ads and website interactions that generate online engagement. DialogTech’s SourceTrak 3.0 enables them to do the same for offline phone call conversions. The call data appears alongside the online data in the marketing solutions they already use and requires no change to current processes and causes no disruption to digital ads or website performance.

What is Included In This New Call Tracking for Digital Marketing?

  • Full Attribution For Every Phone Number on a Website – Provides complete call attribution data – including the search keywords, digital ads, referring websites and webpages that drove the call – for every call from every phone number displayed on a website, including every number shown in “Find a Dealer” and “Find an Agent” webpages consumers use to locate and call their closest location or agent.
  • Keyword Attribution for Every Call From Google AdWords – Whether a call comes from a “Call” button in a Google search ad or from a searcher who clicks through to a website, SourceTrak 3.0 captures complete keyword, session and caller data for every call. That call attribution data, as well as any revenue generated from the call, can be imported directly into Google AdWords alongside online data for a complete and accurate analysis of search advertising ROI.
  • Accurate, Spam-Free Call Data – SourceTrak 3.0 call attribution data is now protected by SpamSentry™ technology, which prevents spam calls from distorting marketing data and frustrating sales agents.
  • Fast, Seamless Implementation – SourceTrak 3.0 enables marketing teams and agencies to implement call tracking on any website in a few clicks without any help from IT, any negative impact on website performance or SEO ranking or any disruption to existing digital ads.
  • Affordability – Only SourceTrak 3.0 has heartbeat technology that enables businesses to capture complete call attribution with the fewest phone numbers – and lowest cost – of any call tracking provider.

SourceTrak 3.0 technology is available as part of the DialogTech Voice360® platform, which also includes an integrated suite of marketing solutions for caller qualification and scoring, contextual call routing and management, conversation analytics and spam call blocking. All SourceTrak 3.0 features are backwards compatible with SourceTrak 2.0, and all SourceTrak 2.0 users have automatic access to the new functionality.

For more information on how to get started today, contact DialogTech at DialogTech.com.

If you are part of a contact center, how many of your calls are marketing oriented vs “help me fix this” type calls? Should Marketing pay for some of the contact center costs if a percentage of the calls are lead conversion related? These are the questions we will be asking ourselves as we see Marketing, Sales and Customer Service converge into commerce.

@drNatalie Petouhoff, VP and Principal Analyst, Constellation Research, Covering Customer Facing Applications.

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Adobe and Google Partner to Create a Better Mobile Experience

What is the mission of Adobe?  To change the world through digital experiences.  The pace of change in how consumers engage with content is accelerating. So their mission is more relevant than it has ever been before. Consumers expect to connect with content immediately no matter where they are or what they are doing. In the personal, always-connected mobile world we now live in, the inability to deliver the right experience to the right person at the right time directly impacts engagement and the consumer relationship.

Why Did Adobe Partner with Google? Adobe has partnered with Google, alongside many others in the technology and publishing industries to support the Accelerated Mobile Pages (AMP) Project and help solve the problems that are adversely affecting the mobile web experience –  namely the slow speed at which content loads and understanding audience engagement with mobile content. AMP will enable content to load instantaneously and provide a better mobile web experience for all.

What will Adobe Analytics Be Able to Measure? It will be able to measure the reach and impact of AMP experiences for publishers, while providing blazing fast speed for mobile web user experiences. For publishers, Adobe Analytics has become a fundamental part of understanding audiences, creating loyal viewers, and monetizing content, and Adobe is committed to making sure that publishers have access to the best data possible. A better mobile user experience means more browsing and content discovery for users, and quality revenue streams for publishers.  Additionally, Adobe Analytics will enable publishers to link up AMPs with their existing web data for deeper cross-channel audience understanding, and integrate this insight directly with the rest of Adobe Marketing Cloud for content and advertising optimization.

Adobe Analytics customers interested in getting started, you can download their How to Guide now: Adobe Analytics for Accelerated Mobile Pages Project

@Drnatalie petouhoff, VP and Analyst, Constellation Research Covering Customer-Facing Application

 

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Enterprise Connect 2016: Genesys Showcases Next Generation Omnichannel Customer Experience at Enterprise Connect

Enterprise Connect 2016 is a  leading conference and exhibition for enterprise communications and collaboration in North America. It is being held March 7-9th, 2016 in Orlando, Florida. Genesys, a market leader in omni-channel customer experience (CX) and contact center solutions, will be particpating in the event.
Genesys and Microsoft Working Together:  The event will feature Genesys leaders in key industry discussions on topics that include contact center technology trends and managing customer journeys, as well as how Genesys and Microsoft are working together to enable collaboration between contact center agents and employees across the enterprise. Attendees can visit booth #609 to learn more about omnichannel customer engagement, take the Omnichannel Challenge and tour the possibilities of the Genesys Omnichannel Engagement Center solution with live product demonstrations.

A Note from the Executives: 
Scott Kolman, Vice President of Portfolio Marketing at Genesys said, “As the digital transformation revolution continues, many companies are searching for how to best modernize and enhance their contact center and customer experience. At Enterprise Connect, Genesys will show why omnichannel will be the standard in customer experience excellence and how companies can move toward an Omnichannel Engagement Center solution.”

If You Want to Hear from Them, Here’s the Schedule:
Genesys CX experts will share insights. Genesys leaders will participate in the following Enterprise Connect panel sessions and a joint presentation at the Microsoft booth to share insights and best practices on managing omnichannel customer journeys, cloud contact centers and market updates for the enterprise.

Monday, March 7 :  9:00am – 10:45am Eastern Time  Location: Sun B —Contact Center Market Update & Executive Forum and the participants are:

  • Scott Kolman, Genesys
  • Sheila McGee-Smith, McGee-Smith Analytics
  • Paul Weber, Interactive Intelligence
  • Chris Botting, Cisco
  • Paul Jarman, inContact
  • Karen Hardy, Avaya

Tuesday, March 8 : 1:15pm ET Location: Microsoft booth #162 Genesys and MicrosoftDelivering a Best-in-Class Omnichannel Customer Experience and the speakers are:

  • James Skay, Microsoft
  • Kay Phelps, Genesys

Wednesday, March 9 : 8:00am – 8:45am ET o Location: Osceola B Managing the Customer Journey and the participants are:

  • Chris Connolly, Genesys
  • Brandon Knight, Corvisa
  • Sheila McGeeSmith, McGee-Smith Analytics
  • Laura Bassett, Avaya
  • Barry O’Sullivan, Altocloud
  • Richard Kenny, Plantronics

Is Your Company Omnichannel Ready? Omnichannel engagement center solutions allow companies to more effectively manage workloads, empower their agents, and gain valuable insights that help drive business objectives—including new customer acquisition, product sales, and customer support. For companies, this move forward will provide the immediate benefits of higher customer loyalty, increased revenue, and better business outcomes, while paving the path for continued success.

The time is now to make sure you can serve your customers. Or they will be somebody else’s customer soon enough. It’s now or never.

@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research, Covering Customer-facing Applications That Drive Better Business Results

 

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WHAT?!?!?!? Women Considered Better Coders – But Only If They Hide Their Gender

What Does Gender Have to Do With Coding? When a group of computer science students decided to study the way that gender bias plays out in software development communities, they assumed that coders would be prejudiced against code written by women. After all, women make up a very small percentage of software developers – 11.2% according to one 2013 survey – and the presence of sexism in all corners of the overwhelmingly male tech industry has been well documented.

You’ve Got To Be Kidding! So the student researchers were surprised when their hypothesis proved false – code written by women was in fact more likely to be approved by their peers than code written by men. But that wasn’t the end of the story: this only proved true as long as their peers didn’t realise the code had been written by a woman.

“Our results suggest that although women on GitHub may be more competent overall, bias against them exists nonetheless,” the study’s authors write. The researchers, who published their findings earlier this week looked at the behavior of software developers on GitHub, one of the largest open-source software communities in the world.

What Were The Results of the Study? Based in San Francisco, GitHub is a giant repository of code used by over 12 million people. Software developers on GitHub can collaborate on projects, scrutinise each other’s work, and suggest improvements or solutions to problems. When a developer writes code for someone else’s project, it’s called a “pull request”. The owner of the code can then decide whether or not to accept to proffered code.

  • Researchers found that code written by women was approved at a higher rate (78.6%) than code written by men (74.6%)
  • The researchers looked at approximately 3m pull requests submitted on GitHub, and found that code written by women was approved at a higher rate (78.6%) than code written by men (74.6%).
  • Looking for an explanation for this disparity, the researchers examined several different factors, such as whether women were making smaller changes to code (they were not) or whether women were outperforming men in only certain kinds of code (they were not).
  • “Women’s acceptance rates dominate over men’s for every programming language in the top 10, to various degrees,” the researchers found.
  • The researchers then queried whether women were benefiting from reverse bias – the desire of developers to promote the work of women in a field where they are such a small minority. To answer this, the authors differentiated between women whose profiles made it clear that they were female, and women developers whose profiles were gender neutral.
  • It was here that they made the disturbing discovery: women’s work was more likely to be accepted than men’s, unless “their gender is identifiable”, in which case the acceptance rate was worse than men’s.

What Do Female Coders Think About the Study? Lorna Jane Mitchell, a software developer whose work is almost entirely based on GitHub, said that it was impossible to tell whether a pull request was ignored out of bias, or just because a project owner was busy or knew another developer personally. Her profile on GitHub clearly identifies her as female, something she won’t be changing based on the results of this study.

“I have considered how wise it is to have a gender-obvious profile and to me, being identifiably female is really important,” Mitchell said by email. “I want people to realise that the minorities do exist. And for the minorities themselves: to be able to see that they aren’t the only ones … it can certainly feel that way some days.”

Another developer, Isabel Drost-Fromm, whose profile picture on GitHub is a female cartoon character, said that she’s never experienced bias while working GitHub, but that she normally uses the site to work on projects with a team that already knows her and her work.

Jenny Bryan, a professor of statistics at the University of British Columbia, uses GitHub as a teacher and developer in R, a programming language. Her profile makes clear that she is a woman, and she doesn’t believe that she’s been discriminated against due to her gender.

“At the very most, men who don’t know me sometimes explain things to me that I likely understand better than they do,” she writes. “The men I interact with in the R community on GitHub know me and, if my genderhas any effect at all, I feel they go out of their way to support my efforts to learn and make more contributions.”

Bryan was more concerned with the paucity of women using GitHub than she was with the study’s results. “Where are the women?” she asks. One possibility she raises is the very openness of the open source community.

“In open source, no one is getting paid to manage the community,” she writes. “Thus often no one is thinking about how well the community is (or is not) functioning.”

That’s a pressing question for GitHub itself, which has faced serious charges of internal sexism which led to the resignation of co-founder and CEO Tom Preston-Werner in 2014. GitHub did not immediately respond to a request for comment on the study.

In 2013, GitHub installed a rug in its headquarters that read, “United Meritocracy of GitHub.” The rug was removed in 2014 after criticism from feminist commentators that, although meritocracy is a virtue that it is hard to disagree with in principle, it doesn’t do much for diversity in the workplace. CEO Chris Wanstrath tweeting, “We thought ‘meritocracy’ was a neat way to think of open source but now we see the problems with it. Words matter. We’re getting a new rug.”

As the researchers of the pull request study wrote, “The frequent refrain that open source is a pure meritocracy must be reexamined.”

My POV: As one of the few females in the technology, analyst, software, digital transformation world, you would think that women would be highly sought after. It not for all the obvious reasons that help companies check off their requirements to support a gender neutral workplace, but also because women bring something very special to the workplace. An honest desire to do great work in collaboration with others.

I hope more companies who are saying they want to support women in technology, software, medicine and other typically male-dominated fields put their money where their mouth is and hire us. We are are ready and willing and capable of going the distance. I know when I was in graduate school, I was the only blonde female in my Ph. D. program. What does that say?

@DrNatalie, Ph. D. In Engineering, UCLA and VP and Principal Analyst, Constellation Research

 

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