by Dr. Natalie | Nov 16, 2012 | Dr. Natalie's Favorite Book Reviews, Facebook, Social Commerce, Social PR, Marketing and Advertising
First there was e-commerce. Amazon and eBay led the way. This has been followed by thousands of retailers, from Kmart to Delta to 1-800-Flowers to Home Depot, selling billions of dollars of merchandize each year on websites. In those models, an individual company has...
by Dr. Natalie | Oct 31, 2012 | Dr. Natalie's Blog, Marketing Software, Social Analytics, Social PR, Marketing and Advertising, Webinars
Did you know 84-97% of your fans aren’t seeing your Facebook posts? Yep, that’s due to EdgeRank. Facebook admits that the average page only reaches 16-17% of its fans. And data from PageLever shows that pages with millions of fans reach as few as 3% of their...
by Dr. Natalie | Sep 18, 2012 | Marketing Software, Social PR, Marketing and Advertising
Last night I had dinner with the amazing team at Act-On Software.com – I have a soft spot in my heart for companies that are making it possible to help smaller companies grow B.I.G. — they are key to the transformation of our economic situation. What I was...
by Dr. Natalie | Apr 17, 2012 | Leadership, Organizational Change Management, ROI of Social Media, Social Business and Social Media Case Studies, Social Media & Digital Comm Education, Social PR, Marketing and Advertising, Women Firsts
Social Media education seems to be really important these days. The course I am teaching at UCLA is designed to help people put social media into a business context. Forbes Social Media and Mobilized Columnist, Mark Fidelman, will be writing about the event and the...
by Dr. Natalie | Dec 11, 2011 | Dr. Natalie's Blog, ROI of Social Media, Social Commerce, Social PR, Marketing and Advertising
When I was writing the book, Like My Stuff: How to Monetize Your Facebook Fans with a Facebook Store, many people said they didn’t know that you could make purchases on Facebook. As I was doing research for the book, I came across a site, SocialCommerceToday.com that...
by Dr. Natalie | Dec 6, 2011 | Dr. Natalie's Blog, Dr. Natalie's Favorite Book Reviews, Social Commerce, Social PR, Marketing and Advertising
Dr. Natalie’s New Book: LIke My Stuff: How To Monetize Your Facebook Fans With a Facebook Store Facebook or f-commerce to some, may see like a dirty word. Whether you think that or not depends on what your point of view is on adding shopping to social networks....
