by Dr. Natalie | Sep 25, 2013 | Big Data, Customer Experience, Marketing Software, Social Media Monitoring, Social PR, Marketing and Advertising
In this webinar with Crimson-Hexagon, I walk through seven steps that help brands create powerful customer experiences as well as where the ROI is… which seems to be difficult for some people to see where the return on integrating social media into a business is...
by Dr. Natalie | Jul 17, 2013 | Dr. Natalie's Blog, ROI of Social Media, Social Analytics, Social Business and Social Media Case Studies, Social Media Monitoring, Social PR, Marketing and Advertising
The rate at which businesses are able to quickly analyze, accurately interpret, take action and pivot on the myriad of consumer interactions coming through channels such as Facebook, Twitter, blogs, forums, newsfeeds, mobile, et al, will be a determining factor for...
by Dr. Natalie | Jul 14, 2013 | Customer Service, Dr. Natalie's Blog, Leadership, Organizational Change Management, ROI of Social Media, Social Business and Social Media Case Studies, Social Media Monitoring, Social PR, Marketing and Advertising
This is a comparison of the actual apology and the parody that ended up on Saturday Night Live. What companies want to do is to not end up with PR nightmares because they don’t really understand social media and how important the feedback of their customers...
by Dr. Natalie | May 30, 2013 | Big Data, Dr. Natalie's Blog, ROI of Social Media, Social Analytics, Social Business and Social Media Case Studies, Social PR, Marketing and Advertising
As the Keynote speaker this morning at the MN AMA conference, I presented a case study of the top 15 cosmetic brands and the insights that can be gathered using big data analysis…Brands and agencies need to figure out how to tame B.I.G. Data to: Reduce Your...
by Dr. Natalie | May 26, 2013 | ROI of Social Media, Social PR, Marketing and Advertising
Many enterprises are considering social media and are wondering if there is return on the investment. I’ve taken a stab at calculating an ROI when social media is applied to customer service. The result? Large ROIs and benefits to every part of the company!...
by Dr. Natalie | Nov 26, 2012 | Conferences, Dr. Natalie's Blog, Facebook, Marketing Software, ROI of Social Media, Social Business and Social Media Case Studies, Social Media Monitoring, Social PR, Marketing and Advertising
Did you know that there are over 3.5 billion pieces of content shared each week? And its only going to get worse. In the midst of all this sharing, Like-gating and social media madness, PR and Marketing Professionals need to make sense of it all. This Keynote...
