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Webinar & Slides: How to Build a Case for Social Media Funding and Expand Your Business

Webinar & Slides: How to Build a Case for Social Media Funding and Expand Your Business

The rate at which businesses are able to quickly analyze, accurately interpret, take action and pivot on the myriad of consumer interactions coming through channels such as Facebook, Twitter, blogs, forums, newsfeeds, mobile, et al, will be a determining factor for...
NetFlix Saturday Night Live Apology Parody and Actual Apology From Reed Hastings CEO of Neflix

NetFlix Saturday Night Live Apology Parody and Actual Apology From Reed Hastings CEO of Neflix

This is a comparison of the actual apology and the parody that ended up on Saturday Night Live. What companies want to do is to not end up with PR nightmares because they don’t really understand social media and how important the feedback of their customers...
Keynote Speech at the AMA Presentation = Using Big Data to Drive Marketing ROI

Keynote Speech at the AMA Presentation = Using Big Data to Drive Marketing ROI

As the Keynote speaker this morning at the MN AMA conference, I presented a case study of the top 15 cosmetic brands and the insights that can be gathered using big data analysis…Brands and agencies need to figure out how to tame B.I.G. Data to: Reduce Your...
Secret to Obtain a Higher ROI On PR & Marketing Initiatives : Competitive Engagement Reports

Secret to Obtain a Higher ROI On PR & Marketing Initiatives : Competitive Engagement Reports

Did you know that there are over 3.5 billion pieces of content shared each week? And its only going to get worse. In the midst of all this sharing, Like-gating and social media madness, PR and Marketing Professionals need to make sense of it all. This Keynote...