by Dr. Natalie | Feb 24, 2016 | Customer Experience, Customer Service, Dr. Natalie's Blog, Internet, ROI of Customer Care, ROI Of Customer Experience, ROI of Customer Service, ROI of Social Media, Social CRM, Social Media Monitoring, Social Mobile, Social Networks, Social PR, Marketing and Advertising, Social Selling
Old Marketing Funnel Days: In the days before social media, marketers would target key customers and go through an awareness, desire, interest and then action (buying) process; essentially the old marketing function. The marketer would start with a large number of...
by Dr. Natalie | Feb 22, 2016 | Branded, CEO, Chief Revenue Officer, CMO, Content Marketing, Crossing the Chasm, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Marketing Analytics, Social PR, Marketing and Advertising
Yes, the Superbowl has passed, but I couldn’t pass up this story. In a new campaign called “The Gambler,” Adobe’s Marketing Cloud showed how advertising in the Super Bowl can be a big bet for CMOs. You can watch the clip here:...
by Dr. Natalie | Feb 21, 2016 | Analytics of Everything, B2B Customer Success Management, Big Data, CEO, CFO, Chief Revenue Officer, CIO, CMO, Conferences, CRM, Crossing the Chasm, Customer Experience, Customer Service, Customer Service Agents, Customer Success Management, Digital Disruption, digital transformation, Dr. Natalie's Blog, ecommerce, Employee Collaboration Affects Customer Experience, EU privacy law, Events, Innovation, Internet of Analytics, Internet of Things, IOT, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Mobile Apps, Mobile Commerce, Online Communities, Organizational Change Management, Owned Communities, peer-to-peer communities, PPI, privacy, ROI of Contact Centers, ROI of Customer Care, ROI Of Customer Experience, ROI of Customer Service, ROI of Social Media, Social Analytics, Social Business and Social Media Case Studies, Social Commerce, Social CRM, Social Good, Social Innovation, Social Media Compliance, Social Media Gaming and Gamification, Social Media Monitoring, Social Mobile, Social Networks, Social PR, Marketing and Advertising, Social Selling, storytelling, SuperNova Awards, Systems Integrators
The SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. This is the sixth year of the Constellation SuperNova Awards. Are you using IoT to create great, new customer experiences. Has the move to...
by Dr. Natalie | Jan 24, 2016 | Digital Marketing, Events, Social PR, Marketing and Advertising
DMN and The Hub have combined forces this year to present the Marketing&Tech Innovation Awards, which honor the most innovative strategies, platforms, and people in marketing today. I was thrilled to be a judge in this year’s selection. The winners will be...
by Dr. Natalie | Oct 22, 2015 | Content Marketing, Crossing the Chasm, Digital Disruption, Digital Marketing, Dr. Natalie's Blog, Employee Collaboration Affects Customer Experience, Leadership, Marketing Optimization, Marketing Software, Social PR, Marketing and Advertising
One way to enter the marketplace is to do all your development stealth-style and then announce to the world what you have created. And that, in fact is what RevJet, a tech start-up has done. Atter a year of confidential development, the marketing technology...
by Dr. Natalie | Sep 3, 2015 | Big Data, Chief Revenue Officer, CMO, Customer Experience, Customer Service, Customer Service Agents, Customer Success Management, Dr. Natalie's Blog, ROI of Social Media, Social Business and Social Media Case Studies, Social Networks, Social PR, Marketing and Advertising
Welcome back to part two of my vendor profile on Bluenose. Bluenose Analytics offers a customer success platform that allows SaaS businesses to manage customers with complete visibility, a robust early warning system, and built-in playbooks. Product/Solution Footprint...
