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Social Cloud Customer Service Has Dismantled the Old Marketing Funnel

Social Cloud Customer Service Has Dismantled the Old Marketing Funnel

TweetOld Marketing Funnel Days: In the days before social media, marketers would target key customers and go through an awareness, desire, interest and then action (buying) process; essentially the old marketing function. The marketer would start with a large number...
Adobe’s Marketing Cloud Shows How Super Bowl Can Be a Gamble in New Campaign

Adobe’s Marketing Cloud Shows How Super Bowl Can Be a Gamble in New Campaign

TweetYes, the Superbowl has passed, but I couldn’t pass up this story. In a new campaign called “The Gambler,” Adobe’s Marketing Cloud showed how advertising in the Super Bowl can be a big bet for CMOs. You can watch the clip here:...
Doing Something Really Interesting in IOT Customer Experience or Cloud Customer Service? Apply for a SuperNova Award!

Doing Something Really Interesting in IOT Customer Experience or Cloud Customer Service? Apply for a SuperNova Award!

TweetThe SuperNova Awards honor leaders that demonstrate excellence in the application and adoption of new and emerging technologies. This is the sixth year of the Constellation SuperNova Awards. Are you using IoT to create great, new customer experiences. Has the...
Tech Startup RevJet Reveals World’s First Creative Side Platform (CSP)

Tech Startup RevJet Reveals World’s First Creative Side Platform (CSP)

TweetOne way to enter the marketplace is to do all your development stealth-style and then announce to the world what you have created. And that, in fact is what RevJet, a tech start-up has done. Atter a year of confidential development, the marketing technology...
Bluenose: Customer Success Management for a Post-Sale, On-Demand, Attention Economy(Part 2)

Bluenose: Customer Success Management for a Post-Sale, On-Demand, Attention Economy(Part 2)

TweetWelcome back to part two of my vendor profile on Bluenose. Bluenose Analytics offers a customer success platform that allows SaaS businesses to manage customers with complete visibility, a robust early warning system, and built-in playbooks. Product/Solution...

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