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UCLA Guest Lecturer Charles Miller on Brand Advocates

UCLA Guest Lecturer Charles Miller on Brand Advocates

Charles Miller– those of you who know him on Twitter know him at @ChasMiller, is one of the amazing guest lecturers that will be joining the line-up at UCLA with me. Here’s more information on the course if you want to attend! I was honored that Charles...
Forbes Columnist, Mark Fidelman to Cover UCLA Social Business Course

Forbes Columnist, Mark Fidelman to Cover UCLA Social Business Course

Social Media education seems to be really important these days. The course I am teaching at UCLA is designed to help people put social media into a business context. Forbes Social Media and Mobilized Columnist, Mark Fidelman, will be writing about the event and the...
Best Social Media Seminar in 2012: We First Social Brand Blueprint by Simon Mainwaring

Best Social Media Seminar in 2012: We First Social Brand Blueprint by Simon Mainwaring

If you have been to a lot of conferences and seminars in social media, you might be having the same feeling I am. The content is the same old, same old! I think since we are in a new phase of social media implementation, phase 3 of the social media adoption curve,...
A Short History of Top e-commerce and f-commerce (Facebook) Shopping Statistics: Where The Social Commerce Customer Has Been and Where We Social Shopping is Going…

A Short History of Top e-commerce and f-commerce (Facebook) Shopping Statistics: Where The Social Commerce Customer Has Been and Where We Social Shopping is Going…

Remember the Days of Mom and Pop Shops? You might not depending on how old you are or if you live in a large city vs. a small town. As a society, our shopping habits have evolved from picking berries to stay a live re: cave man days to… a much more sophisticated...
Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves?

Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves?

I teamed up with my friend Jennifer Tyler, @JenHowell4, at Sysomos and we did a little social media monitoring on the Netflix situation. One of the goals of this blog post is to show that data can be used to tell a story. When you tell a story, the audience listens. A...
Executive Education on Social Business: A Series by Dr. Natalie Petouhoff and Kathy Herrmann

Executive Education on Social Business: A Series by Dr. Natalie Petouhoff and Kathy Herrmann

One of the things that I’ve discovered is the need to talk through the ideas in social media and how they get applied to transform businesses into social businesses. (BTW — I’ll be very happy when we stop using that term “social”...