How GM Uses Social Media to Listen and Engage Customers

How GM Uses Social Media to Listen and Engage Customers

Having worked for GM years ago and lived in Detroit, the motor capital, it was really interesting to see how GM is using social media to listen and engage customers – in marketing as well as customer service. This new case study shows the depth and strength of...
Salesforce Announces Salesforce for Messenger Platform

Salesforce Announces Salesforce for Messenger Platform

What’s The News? Salesforce announced Salesforce for Messenger Platform which will empower companies to create entirely new sales, service, marketing and app experiences for customers on Messenger. Salesforce for Messenger will enable companies to leverage...
Customer Self-Service Doesn’t Matter! That’s a False Paradigm!!!

Customer Self-Service Doesn’t Matter! That’s a False Paradigm!!!

It’s just not true. Customer self-service is one of the key capabilities of any company that actually cares about their customers. Companies contemplating a self-service customer care solution to support digital customer experiences should consider the following...
New Report: Is Your Company Making Self-Service A Priority?

New Report: Is Your Company Making Self-Service A Priority?

Want to know a paradigm that has always been false, but many people believe it? Organizations are battling each other to deliver the best customer experience for the right customer at the right time in the right channel. Customer service and customer engagement now...
DialogTech launches SourceTrak 3.0, reinvents call tracking for digital marketers

DialogTech launches SourceTrak 3.0, reinvents call tracking for digital marketers

New Call Tracking For Digital Marketing – Well if you thought the only people who cared about phone calls to brand were people in the contact center, then you may be surprised by DialogTech’s new solution.  Actually its not that surprising me –...
Avaya Unveils Customer Engagement Innovations

Avaya Unveils Customer Engagement Innovations

Customers are More Difficult to Serve Than Ever. Is Your Brand Ready? Avaya, a Contact Center Infrastructure for 15 consecutive years unveiled customer engagement innovations that meet customer expectations where the rules of the game have changed: 90% of people move...