Geo-Location Based Applications At SXSW: Whatser –> Making a City Your Own

Something funny happened on the way home from the Mall. I lost my computer charger. It’s a MAC. So I had to get to the Apple store in the Mall outside of Austin. Someone told me the Apple Store here near SXSW was only selling the ipad and the line was from here to Los Angeles…

As I was leaving the Mall’s Apple store, two gentlemen with SXSW Conference passes approached me. They had their own reasons for having gone to the Mall. And wanted to know if they could hitch a ride back.

There were NO taxis for miles around…And walking back to the conference wasn’t really an option! Of course I said yes… as long as I could interview them on the cab ride back. They agreed. So below is the interview with the Founder of Whatser, a Geo-location-based application out of Amsterdam.

If you want to know where to go for breakfast, where can you dance all night long, where to find that perfect outfit, where to hold a wedding, where to find the best deal… Michiel Verberg’s app might just be the right app for you and they have updated it since it’s release in November 2010 release. Here’s the cab interview… apologies if it is a bit bumpy… but you have to admit, I am making the most of my time here at SXSW!:

There seem to be a lot of applications like this out there. Does anyone have a Harvey Ball chart? with Features, Functions and Benefits? Comparison? Love to see that! Wondering which ones will win out in the long run! For more information on this application:

The website is:

The twitter handle is:

The facebook:

Venture Beat Article:

iTunes app:

Learn. Share. Grow.



Google Announces Check-ins at SXSW Signal Conference

Today at John Battelle’s Signal Austin Conference Marissa Mayer, VP Of Consumer Products at Google was being interview by John, when she announced that Google was adding Check-ins, coupons and deals. So if you’ve been checking into places with Google Latitude in Google Maps with an Android, Google wants to help you get a little extra love. Last month they launched check-ins for Latitude, and today they rolled out the first check-in offers at more than 60 great places in Austin, Texas in celebration of SXSW.

As with most location-based apps, when you check in, you can gain status as a “Regular”, “VIP”, or “Guru” depending on how often you’ve checked in. You can now unlock check-in offers as well as increase your status. So, a restaurant or shop can give their Regulars a reason to keep coming back and their Gurus an awesome reward for their loyalty.

For more details on location-based applications and geo-fencing, check out my iCNNreport

Thanks to @JohnBattelle for a great conference today and for the press pass!

Come say hello if you are at SXSW! And let me know if you use the Google Check-in App and how you like it!

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