by Dr. Natalie | Feb 16, 2014 | Customer Experience, Customer Service, Dr. Natalie's Favorite Book Reviews
Why is it important for brands to have a Facebook e-commerce capability? Mike Fauscette, an Analyst at IDC Consulting says, “In three to five years, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook.”...
by Dr. Natalie | Jan 2, 2014 | Dr. Natalie's Blog, Dr. Natalie's Favorite Book Reviews, Facebook
Driving Sales with F-commerce The key to f-commerce ROI is to make sure incentives resonate with ambassadors, influencers, and customers so that they drive sales on the brand’s behalf. That’s why I recommend as one of the first steps in social media strategy is to put...
by Dr. Natalie | Oct 23, 2013 | Big Data, Customer Experience, Customer Service, Dr. Natalie's Blog, Dr. Natalie's Favorite Book Reviews, Featured, Leadership, Organizational Change Management, ROI of Social Media, Social Analytics
Publications, Books, Articles and Research Of Dr. Natalie Petouhoff. I was recently asked to create a list of all the things I’ve written… I not sure I have them all… but here’s a list of white papers, chapter in books, books I’ve...
by Dr. Natalie | Jan 15, 2013 | Dr. Natalie's Blog, Dr. Natalie's Favorite Book Reviews, Facebook, Featured, Leadership, Start-Ups, Women Firsts
With over one billion users, Facebook has become the world’s largest social networking site. Its story is incredible: from its foundation only nine years ago it has changed the way people communicate, connect and share information. Facebook has become part of our...
by Dr. Natalie | Dec 4, 2012 | Dr. Natalie's Blog, Dr. Natalie's Favorite Book Reviews, Leadership, Organizational Change Management
David Horsager, author of The Trust Edge, reveals the foundation of genuine success. What might that be? Success, in its most simplest element, requires clarity and trust. What’s great is the book is based on research – so you can take it to your...
by Dr. Natalie | Nov 16, 2012 | Dr. Natalie's Favorite Book Reviews, Facebook, Social Commerce, Social PR, Marketing and Advertising
First there was e-commerce. Amazon and eBay led the way. This has been followed by thousands of retailers, from Kmart to Delta to 1-800-Flowers to Home Depot, selling billions of dollars of merchandize each year on websites. In those models, an individual company has...
