The Smart Home Race: Who Will Win?

The Smart Home Race: Who Will Win?

Here are three main smart home contenders: Apple’s HomeKit Amazon’s Echo, Tap and Dot and Google’s Home. The main issues? Consumer confusion, which adoption follows. There is, unfortunately, technological fragmentation within the connected home ecosystem....
What’s a Key Part of a Digital Transformation? Digital Workflow

What’s a Key Part of a Digital Transformation? Digital Workflow

As companies take on digital transformation for real, they need to consider the people (their skills and backgrounds), the processes (has the brand made them digital or they still doing things on spreadsheets?) and the technology (to enable the company to be more...
Facebook Video Ads: What’s the ROI?

Facebook Video Ads: What’s the ROI?

With the variety of common products available, often customers want to learn how a product or service works before purchasing. With more and more buyers using mobile devices to shop, 4 out of 5 shoppers say a video showing how a product or service works is important...