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How GM Uses Social Media to Listen and Engage Customers

How GM Uses Social Media to Listen and Engage Customers

Having worked for GM years ago and lived in Detroit, the motor capital, it was really interesting to see how GM is using social media to listen and engage customers – in marketing as well as customer service. This new case study shows the depth and strength of...
SOASTA Ushers in New Era of Innovation in Digital Performance Management

SOASTA Ushers in New Era of Innovation in Digital Performance Management

SOASTA, a leader in performance analytics, announced the Winter 2016 release of its Digital Performance Management (DPM) Platform. The new release introduces a series of enhancements and services to help digital businesses meet the growing demand for the ultimate...
Capgemini Announces Expanded Collaboration with Amazon Web Services

Capgemini Announces Expanded Collaboration with Amazon Web Services

Capgemini Is Helping Clients to Migrate Application on AWS. Capgemini announced that it is dedicating more global resources to help enterprise customers build and migrate applications on Amazon Web Services (AWS). As part of its extended cloud services program, which...
DialogTech launches SourceTrak 3.0, reinvents call tracking for digital marketers

DialogTech launches SourceTrak 3.0, reinvents call tracking for digital marketers

New Call Tracking For Digital Marketing – Well if you thought the only people who cared about phone calls to brand were people in the contact center, then you may be surprised by DialogTech’s new solution.  Actually its not that surprising me –...
Honorees Announced for the 2016 Marketing Hall of Femme!

Honorees Announced for the 2016 Marketing Hall of Femme!

Direct Marketing News is honored to announce the 2016 Honorees to the Marketing Hall of Femme! These incredible women have storied careers, take risks, and push the industry and their companies forward with their edgy marketing strategies. On April 8, 2016, we’re...
NBCUniversal Launches One-Stop Shop for Data-Driven Ad Targeting

NBCUniversal Launches One-Stop Shop for Data-Driven Ad Targeting

What is Audience Studio? NBCUniversal wants to make it easier for advertisers to use data to target audiences more precisely across TV, digital and social media. The media company, owned by Comcast Corp. , is introducing a new division called Audience Studio, which is...