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Video Advertising: Key to Getting Customers Attention As Ad Blocking is Increasing

Video Advertising: Key to Getting Customers Attention As Ad Blocking is Increasing

TweetSearches for Influencer Marketing have grown 5x in 2015 according to a study from Google Trends from January 2016. Nearly 40% of Millennials are using ad block applications and their use is growing fast according to a study by PageFair & Adobe. So how does a...
Constellation ShortList™ for Digital Performance Management

Constellation ShortList™ for Digital Performance Management

TweetDigital Performance Management provides companies with the analytics to determine if their customer experience is optimized. The Constellation ShortList presents vendors in different categories of the market relevant to early adopters. In addition, products...
The Business Phone System Reinvented: The Next-Generation Cloud Communications and Collaboration Tool

The Business Phone System Reinvented: The Next-Generation Cloud Communications and Collaboration Tool

TweetThe only way to build a truly innovative and collaborative culture is to give everyone a voice. In working with Dialed, I just completed some ROI research to understand how quickly, easy and affordable it is today to plug every employee into your business with a...
The Need for Customer Experience is Based on Science Not Myth

The Need for Customer Experience is Based on Science Not Myth

TweetThe need for customer experience to improve is not a myth. In fact, here’s why. Noted psychology researcher and writer Mihaly Csíkszentmihályi observed in 1998 that people who perform seamless, sequence-based activities on a regular basis are happier than people...
Implementing Customer Experience, Cloud, IOT or Any Technology Project? Why Will it Fail?

Implementing Customer Experience, Cloud, IOT or Any Technology Project? Why Will it Fail?

TweetObviously no one plans on implementing a project that will fail. However, statistics show that over the past 20 years a very large percentage of technology projects do fail to result in the business outcomes that they were expected to meet. The real issue is that...
New Report: Neuroscience Proves Customer Experience (CX) Isn’t Just Fluff

New Report: Neuroscience Proves Customer Experience (CX) Isn’t Just Fluff

TweetWhat’s the Importance of CX? There’s a lot of talk about creating a great customer experience. Seems the world has gone from being concerned with CRM to customer experience. And every vendor is talking about it- whether its a marketing vendor,...

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