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#OracleCloud Summit 2016 Trends, Updates & News

#OracleCloud Summit 2016 Trends, Updates & News

TweetI’m here with my colleagues, Holger Mueller @holgermu and Doug Henschen @DHenschen, covering the #OracleCloud Summit 2016 in NYC at the Waldorf Astoria @WaldorfNYC. (BTW the Waldorf Astoria has great customer service!!!) MY POV: My overall take away is that...
The CMO Club and Oracle Deliver New Solution Guide to Help CMOs Transform Their Marketing Organization

The CMO Club and Oracle Deliver New Solution Guide to Help CMOs Transform Their Marketing Organization

Tweet  The complexity of marketing has increased exponentially. The question on many CMO’s mind’s range from: Do I have the right technology? Am I using what I have well? What else do I need? Are my processes efficient and effective to take advantage...
7 Principles To Drive Success Factors For CMOs to Thrive When Leading Customer Experience

7 Principles To Drive Success Factors For CMOs to Thrive When Leading Customer Experience

TweetAs brands realize Customer Experience Management is key to their overall strategy and long-term growth, our research at Constellation found CMOs should consider the following 7 principles when leading customer experience initiatives: Bring passion about the brand...
Should the Chief Marketing Officer (CMO) Oversee the Whole Customer Experience?

Should the Chief Marketing Officer (CMO) Oversee the Whole Customer Experience?

TweetCustomers, Value Chain and The Customer Experience Imperative Should the CMO oversee the whole customer experience? Today, the value chain in business has gone from products that became commodities to services that fuel anticipation of superb customer experiences...
Bluenose: Customer Success Management for a Post-Sale, On-Demand, Attention Economy

Bluenose: Customer Success Management for a Post-Sale, On-Demand, Attention Economy

TweetIn the next part of my series, I’d like to feature Bluenose. Bluenose Analytics offers a customer success platform that allows SaaS businesses to manage customers with complete visibility, a robust early warning system, and built-in playbooks. Bluenose’s...

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