What Are the 4 Pillars Of Social Selling? What Creates Social Selling Success?

My latest report is a best practices guide for sales leaders and teams looking to use social to transform their average-performing sales teams into top performers (1-2). Did you know that seventy-eight percent of salespeople who use social media outsell their peers? (3) Nearly sixty percent of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—happen before the potential buyer even has a conversation with a supplier. (4) Research into actual use of social selling has revealed that sales professionals who use social selling are fifty-one percent more likely to exceed quota, three times more likely to go to a special sales event for top sellers and get promoted to vice president seventeen months faster. (5)

• Could use social better
• Experience difficulty with adoption, or
• Unsure of how to start their social selling initiative.

This report addresses the concerns of the weary social selling novice to the experienced sales leader seeking to improve the efficiency of their social sales team. Here’s an excerpt from the report:

Four Steps to Creating a Social Selling OrganizationWith billions of pieces of information being shared each week in social channels, you will want to organize and operationalize your approach to social selling. Use Constellation’s Social Selling Assessment to focus on four key steps:

1. Create a personal brand – Each sales team member should build a complete profile on key social networks.

2. Find the right people – Once you set up your professional brand, start using it with a network

Read more about my report How Sales Leaders and Sales Reps Can Create a Social Selling Organization. A snapshot of the report and the table of contents is available here: http://info.constellationr.com/report-download-social-selling-best-practices

@drnatalie

VP and Principal Analyst, Constellation Research

Covering Marketing, Sales and Customer Service to Create Great Customer Experiences

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