Webinar & Slides: How to Build a Case for Social Media Funding and Expand Your Business

Webinar & Slides: How to Build a Case for Social Media Funding and Expand Your Business

The rate at which businesses are able to quickly analyze, accurately interpret, take action and pivot on the myriad of consumer interactions coming through channels such as Facebook, Twitter, blogs, forums, newsfeeds, mobile, et al, will be a determining factor for future business success.


With competition and the influx of interactions growing daily, some departments still struggle with their social media strategy and how to build a business case for the support and funding of a social media analysis initiative.

This presentation is about discovering:

  • How to use a 4-step process to build a business case for a social media analysis initiative.
  • How to distill a business case into one simple sentence.
  • How to quantify social media benefits and the five benefit categories.
  • Case studies on how leading companies are using deep insights in social media analysis to execute meaningful actions that prove the associated business case.

Watch this webinar to see how I and Crimson Hexagon’s Vice President of Marketing, Wayne St. Amand, insights on how to make a business case for social media analysis that will improve your chances for social media budget funding and expand your business.

You can view the webinar here, and here’s the slides….

Executive Success Acceleration Firm
We work with brands & software companies to deliver increased revenue and decreased costs.
Our Motto? Learn. Share. Grow!

@DrNatalie L. Petouhoff

Want to see how to get an ROI from Social Media? Check out these fun videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company

Here’s My book on How Businesses can Drive Sales on Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Want to get more info on the business use of social media? Connect with me here:
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts
Facebook: https://www.facebook.com/natalie.petouhoff

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