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As businesses adopt social media, executives are asking to substantiate the budget requests. While most corporate initiatives require a business case and estimated return on the investment to a business, social media is one initiative that many business leaders are unsure how to quantify.

Social media expert Dr. Natalie Petouhoff joins Crimson Hexagon’s Vice President of Marketing Wayne St. Amand to cover how PR professionals, Brand Managers, Product Managers, Product Development and Marketers can benefit from the deep insights that social media monitoring can provide.

In this webinar, you’ll learn:

  • Real social media monitoring case studies with the data that drove business decisions.
  • How to set-up your social media measurement program.
  • How to calculate ROI of social media.

This webinar is a “must watch” prior to planning your next marketing budget. You can view it here.

At Social Business Builders,
we work with brands & software companies to deliver increased revenue and decreased costs.
Our Motto? Learn. Share. Grow!

@DrNatalie L. Petouhoff

Want to see how to get an ROI from Social Media? Check out these fun videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company

Here’s My book on Businesses can Drive Sales on Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Want to get more info on the business use of social media? Connect with me here:
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts

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