Customer Service and Customer Experience, especially in the age of Social Media is one of the most important capabilities a company can develop. But the ability to provide great customer experiences isn’t new. But thanks to social media your customers are now more connected than ever. If they complain about their experience via social media, thousands or even millions of people can see how your company responds. We call this the Witness FactorTM, and it’s driving significant change in customer service. These new, open interactions between companies and their customers, as well as customer-to-customer, are driving significant change in customer customer service.
In this webinar I walk you through the 7 steps for building a better customer experience in the social age, enabling agents and managers alike to create a strategy, justify the plan to upper management, and calculate the ROI (return on investment) of your initiatives.
Here’s the slides:
And if you’d like to hear the webinar, here you go! 7 Steps to Great Customer Experiences!
Learn. Share. Grow!
@DrNatalie L. Petouhoff
For more info on my work:
Ebook:Social Media ROI
Social Media ROI YouTube Videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Book on Monetizing Facebook: Like My Stuff: How To Monetize Your Facebook Fans