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I have to admit, I fell in love with Sam because of his views on Social Media ROI (Need I say where I stand on Social Media ROI?).= In this interview, Sam and I discuss the future of influence and influence marketing.

Sam Fiorella is a Partner at Sensei Marketing, a consulting and technology firm focused on aiding global companies grow their business value through improved customer experiences. 20+ years experience working with international brands such as Morgan Stanley, AOL, Snyder’s of Hanover and Hyatt Gaming Management.

Sam is also the co-author of Influence Marketing: How To Create, Manage and Measure Brand Advocates. He’s the founder and moderator of Twitter’s first weekly debate: #bizforum, which debates hot business trends and practices each Wed night at 8 PM Eastern.

Make sure you follow Sam on Twitter at @samfiorella

At Social Business Builders,
we work with brands & software companies to deliver increased revenue and decreased costs.
Our Motto? Learn. Share. Grow!

@DrNatalie L. Petouhoff

Want to see how to get an ROI from Social Media? Check out these fun videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company

Here’s My book on How Businesses can Drive Sales on Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Want to get more info on the business use of social media? Connect with me here:
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts