Most companies started out in social media with a very tactical approach. They created a twitter handle, put up a brand page on Facebook and said, “Happy Monday and buy our stuff.” And then worried where the ROI (Return on Investment) was. In working with many brands, I found that most companies don’t have any point of reference for best practices or a way to assess their social media and digital marketing program.
In this 1-hour webinar, I will walk you through a 7 step process that will not only will allow you to create better customer engagement, but will increase the success in driving customers through the marketing funnel- from awareness, interest, consideration and purchase…. and take advantage of what social media is so adept at – increasing loyalty, advocacy and referrals. This full-funnel marketing process provides executives and/or staff the steps to social media and digital marketing success so that they can:
- Do more of the right things
- Make smarter decisions
- Reduce the politics and come to consensus on the best next steps
- Get people aligned
- Justify the plan to senior leadership
- Track the progress and
- Have the investment in social media deliver real, accelerated business results.
Sign up to view the webinar here.
Click here to watch my videos on Social Media ROI:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company
Dr. Natalie’s Executive Success Acceleration Firm™
Executive Business Strategy Advisor & Social Customer Experience Industry Authority & Consultant
The Doctor Knows Social Media ROI & Our Business Strategies Rx Get Results!
Our Motto? Be Awesome by: Learning, Sharing & Growing!
What we do: We work with companies to deliver increased revenue and decreased costs:
- Executive Leadership Guidance on Strategy and Business Use of Social Media
- Social Media / Business Benchmark Assessments – Tell you what you got/ what you might consider
- Social Media ROI – set-up measurement capabilities and dashboards
- Workshops on Business Strategy: Customer Experience, PR, Marketing, Customer Service & Internal Employee Advocacy
- Instructor MEMES Summer Institutes at UCLA Anderson & UCLA Extension
- Customer Experience / Social Customer Service Excellence Benchmarking Assessments & Advisory
- Software Company Visualized-ROI, Persona-based Solution Selling w/ Targeted USP & Messaging / ebooks, White Papers, Webinars…
- Social Media Training, Organizational Change, Motivation and Goal Setting