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Teradata announced a strategic partnership with Alation, Inc., the collaborative data company, to deliver a collaborative data catalog that brings trust in data to self-service analytics. 
What Does This Mean To You?
  • Teradata will re-sell the Alation Data Catalog to Teradata customers and prospects struggling to achieve trust in data – in those data environments that have grown more complex with big data. 
  • Alation is currently in use at several large Teradata customer organizations. For example, eBay was recently honored at Teradata PARTNERS Conference and Expo with a Teradata EPIC Award  for its self-service analytics with Alation.
  • The Teradata and Alation partnership includes joint engineering, joint sales engagement and joint marketing.
  • Teradata customers will be able to obtain licenses for Alation software under their existing Teradata agreement.
Big data has become a very popular topic and one that many companies need to master beyond just the data, but use the data to be able to make their businesses more profitable. Brand need to evaluate their strategy on using data to increase revenue and decrease costs. But that is only possible if the data the brand is using is good. The phrase garbage in, garbage out has never been so important and brands need to have a way to evaluate and trust the data they are using to run their businesses and make better business decisions.

@DrNatalie Petouhoff, VP and Principal Analyst, Constellation Research

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