I thought I would post the white papers here… In case you want to see how ROI can be calculated…
Lot’s of people have done studies to show that maybe people are being required to calculate the ROI — others have told me that while they are not being asked to calculate the ROI – that because the research that I and others have done, just knowing that there is real business value has helped them in their ability to convince their company to move forward. And others have said they used the information to calculate the ROI of their social media program…
This white paper was written with Mike Fauscette, Mary Wardley, Erin Traudt of IDC along with Kathy Hermann.
So here’s some more brain candy!
Love to know what you think! And hope it helps to forward whatever you are doing!
Learn. Share. Grow!
@drnatalie
IDC White Paper ROI OF Social Business Dr. Natalie Petouhoff
Dr. Natalie is a business strategist and a futurist. She has spent her careers looking about how businesses interact with their customers and their employees and she provides companies with the best way to create environments that foster loyatly, motivation and innovation.
Thanks for posting these! These are helpful, the ROI of social media in regards to helping customers get to self-help resources is something we are looking at currently and your info has been very helpful.
Thank you so very much for sharing the Social Customer ROI Guide. I have an Analytical firm in the South and it’s very difficult to talk businesses into using research, analytics and measurement for Social Media. With wonderful people as yourself helping to spread the word and actually quantifying results, it helps with recognition for Social Media and Analytics.
Hi Carrie,
Glad that this was helpful! I am happy to answer questions if you have them!
Keep me posted on your successes!
@drnatalie
Carla,
It’s great to hear from you. I really appreciate the compliment. Part of my goal these days is to help spread the word and help teach how and where the business results for social media can be found!
Keep me posted on your successes!
@drnatalie
Thank you for your valuable information.
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