David Horsager, author of The Trust Edge, reveals the foundation of genuine success. What might that be? Success, in its most simplest element, requires clarity and trust. What’s great is the book is based on research – so you can take it to your executives and get buy-in. And what is also wonderful is that research has been translated into “how to” so the principles in the book are laid out perfectly for the practical leader to take and make their own. This is a great book for leaders who want to gain faster results, deeper relationships, and a stronger bottom line.
Being the ROI Maven – I was fascinated by the way David has figured out how trust is quantifiable. As many of you know my background- I didn’t start out by being an ROI-focused person. I went in that direction because it was difficult — often times– to get people to understand the value of what was being presented –regardless of what the offering was – a new training, a new way to look at consulting, a new way for sales & marketing… and this was true whether I was an executive in a company, a management consultant or an analyst. So I began back when I was at Hughes Electronics to look at the ROI of human potential — I calculated the ROI of an employee development program. Without it, I was nearly laughed out of the room to suggest that engineers would be affected by a program focused on their development. With it, I was given a very large budget to put an end to the high attrition rates the company I was working with was experiencing!
Here’s how David looks at the bottom-line:
David’s platform and point of view is great for bringing dramatic results to businesses and leaders because he makes people think differently about how to achieve lasting success. In this book, Horsager teaches readers how to build the 8 Pillars of Trust:
1. Clarity: People trust the clear and mistrust the ambiguous.
2. Compassion: People put faith in those who care beyond themselves.
3. Character: People notice those who do what is right over what is easy.
4. Competency: People have confidence in those who stay fresh, relevant, and capable.
5. Commitment: People believe in those who stand through adversity.
6. Connection: People want to follow, buy from, and be around friends.
7. Contribution: People immediately respond to results.
8. Consistency: People love to see the little things done consistently.
When leaders learn how to implement these pillars, they enjoy better relationships, reputations, retention, revenue, and results. What you will learn as you read The Trust Edge is how trust has the ability to accelerate or destroy any business, organization, or relationship. The lower the trust, the more time everything takes, the more everything costs, and the lower the loyalty of everyone involved. Conversely, an environment of trust leads to greater innovation, morale, and productivity.
The trusted leader is followed. So for those of you looking to increase your leadership capabilities, this book is an essential tool. And if we think about it, we know the content makes sense — whether its from the trusted salesperson, from who people will buy; whether its the trusted brand, people will pay more, come back, and tell others.
When you break it all down, trust, not money itself; what it is- is the currency of business and life!
Learn. Share. Grow!
Learn. Share. Grow!
For more info on my work:
Ebook:Social Media ROI
Social Media ROI YouTube Videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Book on Monetizing Facebook: Like My Stuff: How To Monetize Your Facebook Fans