I had the opportunity to interview Mike Krigsman and Vala Afshar at the NMX Conference about their views on the intersection of the social consumer and businesses. What do businesses need to understand about the social consumer? What mistakes are they making? And what does it look like when business do a great job of interacting with the social consumer. These two experts share their insights with me.

About the interviewees:
Vala is the Chief Customer Officer and CMO at Enterasys which is a Siemens Enterprise company. A critical component of Siemens Enterprise Communications, Enterasys answers the challenge, bringing a new level of intelligence to IT, with solutions that include wired and wireless network infrastructure, advanced security, and network management. He is also an author, Inventor, Blogger and his posts can be see at: huffingtonpost.com/vala-afshar/

Vala can be found on twitter at: @ValaAfshar

Mike Krigsman provides strategy consulting, writes about CIO issues and the cloud for ZDNet and contributes to the Wall Street Journal.
Mike can be found on Twitter at @mkrigsman

At Social Business Builders,
we work with brands & software companies to deliver increased revenue and decreased costs.
Our Motto? Learn. Share. Grow!

@DrNatalie L. Petouhoff

Want to see how to get an ROI from Social Media? Check out these fun videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company

Here’s My book on How Businesses can Drive Sales on Facebook: Like My Stuff: How To Monetize Your Facebook Fans

Want to get more info on the business use of social media? Connect with me here:
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts
Facebook: https://www.facebook.com/natalie.petouhoff

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