Interview: Is Social Media ROI Really About Resisting Change? With Sean O’Driscoll!

Interview Is Social Media ROI Really About Resisting Change With Sean O’Driscoll

As companies try to measure the value of social media, there is also often resistance to try these new customer channels. Sean asks, “Is the conversation about social media ROI really about the ROI? Or is it about resisting making changes to your business?”

 

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