Chile Monster provides New Mexico Chile products for, as they say, “For the Chile MONSTER in all of us!”
What’s interesting is their site, www.chilemonster.com, directs customers to buy the products on their Facebook shop. Unlike many brands that have awareness and interaction pages in Facebook and their e-commerce and shopping cart on their website, this brand has all their e-commerce in Facebook.
When you click on the website button, Shop Now, it takes you to the Facebook Store and provides special prices for customer’s that “Like” the brand.
If you click on “How to Shop” that provides you with various way s to get the products, including chile products on their Facebook store and the merchandise through zazzle.com
If you click on the SHOP CHILE MONSTER, it takes you to this page where there is a Groupon deal and many other products.
The customer picks the chiles they are interested in and that page posts. It contains more information about the product, the price, buttons to share the product and price with a customer’s social network, and a buy button.
Once the customer hits the buy button, they are taken to a secure check out page:
If a customer wants to purchase merchandise with the Chile Monster logo, they can click on LOGO MERCHANDISE STORE on the main Facebook page:
The customer clicks on the product, say the hat, and that leads the customer to the zazzle storefront for Chile Monster:
- Intuit Now Allows Businesses To Create E-Commerce Storefronts On Facebook (techcrunch.com)
- 2012 The Year Social Commerce Will Blow Up (business2community.com)
- Could Shopping in Social Networks Ruin Them? DrNatalie ‘s New Book: “Like My Stuff” How To Monetize Your Facebook Fans (newnewdrnatalienews.mystagingwebsite.com)
- Venpop Makes a Case Against Adding Shopping Carts on Facebook (allthingsd.com)
- Is the future of social commerce on Facebook? (gigaom.com)
- 3 Ways Taste Graphs will Fuel Social Commerce in 2012 (mashable.com)