Empathy in Action” offers a modern playbook for delivering customer experience (CX)

Original Article by Omdia

The recently published book provides see authors Tony Bates and Dr. Natalie Petouhoff of Genesys provide guidance for delivering empathetic customer experiences at scale and the requirements necessary to shift from a business-centric to a customer/employee-centric philosophy.

Dr. Natalie Petouhoff, Customer and Employee Experience Strategist at Genesys & WSJ Best Selling Co-Author of “Empathy in Action” joins the show to discuss how government organizations can personalize experiences at scale while still delivering empathy in every touchpoint through technology. We also introduce the concept of Experience as a Service (EaaS) and how it will disrupt the new normal, ways that the concepts in her book relate to the recent executive order including human-centered design, and the legacy she hopes to leave on CX with this book.



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