Andy Lark, CMO Commonwealth Bank of Australia, talks about the new meaning of being customer-centric using social media.
The Commonwealth Bank is Australia’s leading provider of integrated financial services including retail banking, premium banking, business banking, institutional banking, funds management, superannuation, insurance, investment and sharebroking products and services. The Group is one of the largest listed companies on the Australian Securities Exchange and is included in the Morgan Stanley Capital Global Index.
Dreamforce, a cloud computing event is also a socially connected enterprise event. Part of the reason for attending a conference like Dreamforce is that it’s a conference where you can learn – from industry leaders who are paving the way—about how the social revolution is changing the way we do business.
To learn more about Dreamforce 2012, click here.
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@DrNatalie L. Petouhoff
For more info on my work:
Ebook:Social Media ROI
Social Media ROI YouTube Videos:
Video 1: Building the Business Case for Social Media
Video 2: How to Measure the ROI of Social Media
Video 3: How Social Media Benefits the Whole Company
Book on Monetizing Facebook: Like My Stuff: How To Monetize Your Facebook Fans
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