One of the most important events for people who are working very hard to create amazing customer experiences, driving revenue from marketing and reducing costs is coming up. That event is the Constellation SuperNova Awards. And the call for applying for these 2014 SuperNova Awards for leaders in disruptive technology deployment is August 1, 2014.
At the Constellation Conference, during the SuperNova Awards we will recognize individuals who demonstrate true innovation through their application and adoption of new and emerging technologies. Have you done something innovative? Have you truly transformed all or some aspect of the customer experience and/ or customer service? Have you deployed social analytics? Are you leading digital transformation in your organization? Have you driven more revenue, increased marketing lead conversion rates, created significantly more brand awareness, created diehard brand advocates who are loyal, drive referrals and advocacy? Then you should be recognized for leading the way in your industry.
We know that often leading the way during a disruptive technology period – like social, like digital, like marketing automation, like monitoring & listening, engagement, analytics, etc… is not easy. And the SuperNova Awards are the moment that all your hard work can not only be recognized by peers but also perhaps a way for you to get recognition within your organization. Sometimes it takes getting an award from an outside organization for people inside your organization to see and understand your brilliance. Having been inside many organizations, knowing the politics it takes to get things done, often individuals who are leading don’t get all the accolades they should. The SuperNova Awards is one of your opportunities to be seen, be heard, and be acknowledged.
In particular we are searching for leaders and teams who have overcome the odds to successfully apply emerging and disruptive technologies for their organizations. And one tip I can provide is that special emphasis will be given to projects that seek to redefine how the enterprise uses technology on a large scale.
So if you are leading one of the boldest, most transformative technology projects out there, don’t walk — virtually run and submit an application. It will be judged by Constellation analysts and some of the most influential thought leaders in enterprise technology.
And if you know someone who has what it takes to compete in the SuperNova Awards, encourage them to fill out the application here. Sometimes we need someone to nudge us and remind us how amazing we are. So participate. Help move the industry forward and reduce the hype cycle for digital, social, analytics and traditional customer experience, marketing and customer service technology disruption by showing that the changes that you are making are getting real, solid business results and its not hype. This new technology disruption is the way business needs to get done. At least that is my point of view!