Automotive Social Media Summit: How to Calculate the ROI of Social Media By Dr. Natalie Petouhoff

Automotive Social Media Summit How to Calculate the ROI of Social Media By Dr. Natalie Petouhoff

I’m excited about speaking at the Automotive Social Media Summit, hosted by Thought Leadership Summits (TLS). Here’s more details: and

Now in its 3rd year, according to the organizers, the Automotive Social Media Summit is the only Summit focused exclusively on Social Media in the Auto industry, and offers an exclusive environment for senior level OEM and Dealer executives.  In 2012, the Summit will focus on how OEMs and Dealers are creating true engagement with customers and how that’s resulting in a sustainable competitive advantage.

The Automotive Social Media Summit is a unique event featuring:

  • Real expertise on key topics
  • Exclusive environment for senior executives
  • Strategic and best-practice presentations
  • Extensive opportunities for peer-to-peer learning
  • Limited sponsor and vendor involvement

Here’s what I will be speaking on:

Many businesses are jumping on the social media bandwagon, although sometimes the only motivation to have a Facebook page and Twitter account is because their competitors have them.  Looking at social media using Geoffery Moore’s Tech Adoption Curve, we are clearly in the third phase.  The first two phases of social media were driven by the Innovators and Early Adopters who, like kindling, spark and drive the awareness and interest in a new field.  The Early Majority, or the people who make up the third phase of tech adopters, are very pragmatic, and want to understand the business value and how to demonstrate it with an ROI calculation.  To get justify budget and resources many executives are being asked to demonstrate the ROI of social media.  Dr. Natalie’s presentation will provide a strategy to analyze the ROI of various social media and will also provide case studies showing exactly how social media calculations should be executed.

As a guest of mine, you’re able to access a $200 registration discount!

Please enter the promotion code “UCLAGuest” on the Registration Summary section when you register to receive this discount.

Click here to learn more –

I hope to see you in Marina del Rey!
For more info on my work:
Ebook: Social Media ROI Myths and Truths
YouTube Videos: On ROI of Social Media
White Papers: Social Media ROI
New Book on Facebook: Like My Stuff – How to Monetize Your Facebook Fans With Social Commerce & A Facebook Store

Let’s Connect here:
LinkedIn: DrNataliePetouhoff
G+ : Google Plus posts

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