The #AdobeSummit has begun and the news below, for the 6,000 digital marketers and senior leaders from the world’s top brands is being digested, while sharing best practices and networking. As a marketer, there never seems to be enough time to learn everything, but soak it up. It’s all here! And if you are here in person or not… here’s a round-up of what’s happening here:
- Adobe Pushed Boundaries of Marketing at Summit 2015 – At Summit 2015, Adobe is showcasing a range of innovation across its Adobe Marketing Cloud, including the unveiling of two new Adobe Marketing Cloud Solutions – Primetime and Audience Manager. Press Release
- Adobe Brings Digital Marketing to Internet of Things (IoT) – Adobe Marketing Cloud extends personalized experiences to physical spaces and machines; New IoT SDK enables brands to measure and analyze engagement across IoT devices. Press Release
- Adobe Streamlines Mobile Marketing and App Development. – Adobe is unveiling significant enhancements to Adobe Mobile Services, a Core Service across Adobe Marketing Cloud, that include a fully integrated mobile app framework. The new mobile app framework delivers the complete, integrated solution in the industry for developing and managing apps, and is the first to eliminate marketers’ dependence on an array of disjointed point solutions. Press Release
- Adobe Marketing Cloud Unites Data-driving Marketing and Ad Tech – Adobe is unveiling a new algorithmic engine and advances in Audience Core Services that enables brands to connect massive audience and behavioral data from a broad range of sources, while a new set of algorithms allow them to reach those audiences through Adobe Media Optimizer. Press Release
Joint Partner Announcements:
- Adobe and IBM Interactive Experience Announce Global Partnership – IBM Interactive Experience will build specialized enterprise consulting capabilities for Adobe Marketing Cloud. Combining the capabilities of Adobe Marketing Cloud with the design, digital and technology expertise of IBM Interactive Experience, enterprises can comprehensively integrate all the touch points of a consumer’s journey. Press Release.
- Accenture and Adobe Create Innovative, Pay-Per-Use Digital Marketing Service to Drive Greater Marketing ROI – Today Accenture and Adobe expand their alliance with the launch of Accenture Customer Engagement, a cloud-based managed service that simplifies the development, execution and measurement of digital marketing. Accenture Customer Engagement features digital marketing services from Accenture Interactive wrapped seamlessly around Adobe Marketing Cloud solutions. Press Release.
Partner-Issued Adobe Marketing Cloud Announcements:
- Kochava Partners with Adobe to Expand the Reach of Both Companies’ Mobile Analytics Capabilities
- Vibes Partners with Adobe to Help Power Mobile Marketing Campaigns in Adobe Marketing Cloud
- appFigures App Store Data To Be Integrated Into Adobe Analytics
- Razorfish Unveils the “Future NOW” of Retail at Adobe Summit
- Rosetta Launches Engagement Engine Powered By Adobe Marketing Cloud
- Put Your Calls Where Your Clicks Are DialogTech Announces Two New Integrations with Adobe Marketing Cloud
- Digital River Integrates with Adobe Experience Manager
- Searchmetrics Helps Adobe Experience Manager Users Build Superior Web Content Using Analysis From Millions Of Search Queries
- Agility Multichannel Collaborates with Adobe to Bring Brand and Product Experiences to Life
- BrightEdge Unveils LPO Intelligence Integration for Adobe Experience Manager
- Crittercism Joins Adobe Digital Marketing Solutions Partner Program
- Fiksu Announces Integration with Adobe Marketing Cloud
- IGATE Announces Integrated Customer Experience (CX) for Adobe Summit 2015
Adobe Blogs Provide Additional Information on the Latest News from Summit:
- ADI “Best of the Best 2015” Report: How Does Your Brand Stack Up Against The Best Of The Best?
- Introducing New Adobe Experience Manager: Innovations for Digital Experience
- Digital Asset Management & Rich Media Innovations Unveiled at Adobe Summit
- Adobe Campaign Announces New Solution to Enable Better Customer Engagement
- The Mandate for a Better Marketplace
- Adobe Marketing Cloud Drives Future of Programmatic Ad Buying
- Adobe Primetime, Marketing Cloud and the Future of TV: Personalized, Portable, Profitable
- Contribution Analysis Turns Days and Weeks into Seconds and Minutes
- Adobe Mobile App Analytics Puts a Play Button on Your Data
- Customer Attributes: The More You Know, The Better You Connect
- Transform Self-Serve Analysis with New Metrics Capabilities in Adobe Analytics
- Adobe Summit: What You’re Missing in Social
- ADI: M&E Master Of Mobile Domain, Apple Dominates Video
If you want all Adobe Summit announcement highlights, videos, images and more, you can go here: http://www.adobe.com/news-room/summit2015.htm
And you can follow the Twitter feed using the hashtag: #AdobeSummit
As you can see Adobe is addressing many of the issues that plague marketers, working to simplify, while giving marketers more control and options. As marketers are called to do more than just “push” messages and rather engage customers, more and more capabilities are required. The future is here, now. Digital Marketing education is not only necessary, it should be a requirement in every university!
@drnatalie
VP and Principal Analyst, Covering Marketing, Sales, Digital, Social and Customer Service to Create Amazing Customer Experiences