Gainsight: Customer Success Management for a Post-Sale, On-Demand, Attention Economy

Gainsight: Customer Success Management for a Post-Sale, On-Demand, Attention Economy

Buyer’s Guide for Customer Success Management: Gainsight I’m in the process of writing profiles of vendors in the customer success management industry. These vendor profiles are a tool for buyers to evaluate their customer success management options before...
Totango: Customer Success Management for a Post-Sale, On-Demand, Attention Economy (Part 1)

Totango: Customer Success Management for a Post-Sale, On-Demand, Attention Economy (Part 1)

Buyer’s Guide for Customer Success Management: Totango I’m in the process of writing profiles of vendors in the customer success management industry. These vendor profiles are a tool for buyers to evaluate their customer success management options before...
Maximizing Personalization to Differentiate Brands While Increasing ROI, & Loyalty Customer Experiences

Maximizing Personalization to Differentiate Brands While Increasing ROI, & Loyalty Customer Experiences

Is Personalization At Scale Possible? Personalization at scale has long been a desired capability of many Marketers. Being able to deliver personalized messages would not only differentiate a brand from all the others that are trying to do this, but miss terribly....