by Dr. Natalie | Mar 17, 2015 | B2B Customer Success Management, Chief Revenue Officer, Customer Success Management, Dr. Natalie's Blog, Leadership, Organizational Change Management, Social Networks, Social Selling
If you are in sales, which in some capacity we all are, you really must begin the road down social selling. As I have worked on research on this topic, I’ve gotten comments that range everything from “What’s social selling?” to “Social...
by Dr. Natalie | Mar 16, 2015 | Big Data, CEO, CFO, Chief Revenue Officer, CIO, CMO, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog, Organizational Change Management
What I found most interesting is the emphasis on people. And the acknowledgement that technology is there to empower people. There’s been, as many of you know, this rub between the “business” and “IT” and their differing agendas. A couple...
by Dr. Natalie | Mar 10, 2015 | Big Data, Chief Revenue Officer, CMO, Conferences, Content Marketing, Customer Experience, Digital Marketing, Dr. Natalie's Blog, Internet of Things, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Social Media, Social Analytics, Social CRM, Social Media & Digital Comm Education, Social Media Gaming and Gamification, Social Media Monitoring, Social Mobile, Social Networks, Social PR, Marketing and Advertising, Social Selling, Software and Vendor Posts
The #AdobeSummit has begun and the news below, for the 6,000 digital marketers and senior leaders from the world’s top brands is being digested, while sharing best practices and networking. As a marketer, there never seems to be enough time to learn everything,...
by Dr. Natalie | Mar 5, 2015 | Big Data, CEO, CFO, Chief Revenue Officer, CIO, CMO, Content Marketing, Customer Experience, Customer Service, Customer Service Agents, Customer Success Management, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Online Communities, Organizational Change Management, Owned Communities, ROI of Social Media, Social Business and Social Media Case Studies
Over the years I’ve covered Marketing, Sales, Customer Service and Support, Customer Success Management – all of which end up providing the brand or company the ability to deliver on a promise and make good on that promise or somewhere along that customer...
