by Dr. Natalie | Nov 20, 2014 | Dr. Natalie's Blog
Who Shops When While one third of all consumers do their Christmas shopping ten days before Christmas it’s not a good idea for retailers to wait this long to start their holiday marketing strategy. After all, retailers earn around 20 percent of their profits...
by Dr. Natalie | Nov 19, 2014 | CMO, Content Marketing, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software
If you have been wondering what Salesforce has been up to, they have unveiled their next generation social studio, which is now fully integrated into the Salesforce Marketing Cloud. It’s got an interesting twist in that it includes next generation social...
by Dr. Natalie | Nov 17, 2014 | B2B Customer Success Management, CEO, Customer Success Management, Dr. Natalie's Blog
ServiceSource® (NASDAQ:SREV), a leader in recurring revenue and customer success management, today announced that its Board of Directors named Christopher M. Carrington as the company’s next Chief Executive Officer, effective December 1. ServiceSource pioneered the...
by Dr. Natalie | Nov 12, 2014 | Big Data, CEO, CFO, Chief Revenue Officer, CIO, CMO, Customer Experience, Digital Marketing, Dr. Natalie's Blog
Today’s marketing technology landscape represents a whopping 947 different companies that provide software for marketers, focused on specific functions such as marketing automation, web data analysis or customer relationship management. What this means is that the job...
by Dr. Natalie | Nov 12, 2014 | Chief Revenue Officer, CMO, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog
Companies like Apple, REI, Amazon, and Zappos are known for providing exceptional customer experiences. They’ve set the standard, and yet there are still upstarts like Everlane, Birchbox, One King’s Lane, and Zulily, to name just a few that are setting new...
