How Will Agencies Get the Attention of the CMO? Publicis Groupe Adobe Multi-firm Announces Always-On Service Delivery Platform /

How Will Agencies Get the Attention of the CMO? Publicis Groupe Adobe Multi-firm Announces Always-On Service Delivery Platform /

by | Sep 10, 2014 | Big Data, Chief Revenue Officer, CMO, Content Marketing, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management

How will agencies get the attention of CMOs for marketing optimization and big data analytics? Here’s one approach: Publicis Groupe and Adobe announced a strategic partnership to deliver the Publicis Groupe Always-On Platform™, the first end-to-end marketing...
5 Easy Steps to Solve Your Digital Marketing Challenges Using Big Data Analytics: A Clear Path Forward for the CMO

5 Easy Steps to Solve Your Digital Marketing Challenges Using Big Data Analytics: A Clear Path Forward for the CMO

by | Sep 10, 2014 | CMO, Customer Experience, Digital Marketing, Dr. Natalie's Blog, Marketing Automation, Marketing Optimization, Marketing Software, Social Analytics

The world has gone digital, and no one feels the pressure more than the CMO. Customer segmentation presents challenges that are not possible to uncover with traditional methods. According to Forbes, “Gartner analyst Laura McLellan recently predicted that by 2017, CMOs...
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