by Dr. Natalie | Jun 30, 2014 | Dr. Natalie's Blog
The keys to New Belgium Brewing’s success are not just the beers it creates. It’s also having a focus on environmental responsibility and dedication to modeling core values and beliefs as part of the everyday culture involved in brewing “green” beer. New Belgium...
by Dr. Natalie | Jun 25, 2014 | CMO, Customer Experience, Digital Marketing, Dr. Natalie's Blog
Today Google I/O ‘s keynote on Google Enterprise news included info on: Google Drive for Work Google Docs Google Cloud Platform Android Developer Features for the Enterprise Google Play for Education Google Drive for Work is Google Enterprise’s new product...
by Dr. Natalie | Jun 25, 2014 | Chief Revenue Officer, CMO, Customer Experience, Customer Service, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Social Analytics, Social Business and Social Media Case Studies, Social CRM
In any given week, analysts hear many pitches. What may not be apparent is “How engaged is the analyst?” So if you are a vendor, how do you engage an analyst? First, don’t be one of those people who is more interested in getting through all your...
by Dr. Natalie | Jun 16, 2014 | Dr. Natalie's Blog
Delta Air Lines’ legacy in-flight point-of-sale system (POS) system could only provide very basic transaction data for items like meals, headphones and duty-free items. Declines in credit card purchases remained undetectable until the flight landed, leading to...
by Dr. Natalie | Jun 11, 2014 | Big Data, Customer Experience, Customer Service, Dr. Natalie's Blog
IBM and Genesys (www.genesys.com), a leading provider of customer experience and contact center solutions, today announced a partnership that will transform how organizations of all sizes differentiate their customer experience by tapping the power of IBM Watson to...