by Dr. Natalie | Jul 23, 2013 | Big Data, Events, ROI of Social Media
Join the NYC Tri-State TDWI Chapter on September 19th to find out. Register here. As social media has moved from marginal to mainstream, what are the behind-the-scenes implications, prerequisites and constraints imposed by this new social media world order? What are...
by Dr. Natalie | Jul 17, 2013 | Dr. Natalie's Blog, ROI of Social Media, Social Analytics, Social Business and Social Media Case Studies, Social Media Monitoring, Social PR, Marketing and Advertising
The rate at which businesses are able to quickly analyze, accurately interpret, take action and pivot on the myriad of consumer interactions coming through channels such as Facebook, Twitter, blogs, forums, newsfeeds, mobile, et al, will be a determining factor for...
by Dr. Natalie | Jul 14, 2013 | Customer Service, Dr. Natalie's Blog, Leadership, Organizational Change Management, ROI of Social Media, Social Business and Social Media Case Studies, Social Media Monitoring, Social PR, Marketing and Advertising
This is a comparison of the actual apology and the parody that ended up on Saturday Night Live. What companies want to do is to not end up with PR nightmares because they don’t really understand social media and how important the feedback of their customers...
by Dr. Natalie | Jul 9, 2013 | Customer Experience, Dr. Natalie's Blog, Webinars
Space is limited. Reserve your Webinar seat now at: https://www4.gotomeeting.com/register/267308527 Date: Thursday, August 15, 2013 Time: 12:00 PM – 1:00 PM EDT Most companies started out in social media with a very tactical approach. They created a twitter...
by Dr. Natalie | Jul 4, 2013 | Big Data, Customer Experience, Dr. Natalie's Blog, Leadership, Marketing Software, Social Business and Social Media Case Studies
Historically brands were managed via brand guidelines that specified font, colors, icons, visual imagery, logos, and design—all of which were incorporated in the brand’s vision, mission, positioning and benefits. The brand “toolkit”—before social media— was about...
