May 11, 2013 - Dr Natalie News

Social Customer Service—The Pivotal Driver of the Social Enterprise

by Dr. Natalie | May 11, 2013 | Customer Experience, Customer Service, Dr. Natalie's Blog

The white paper I wrote is about Customer Service being the pivotal driver of the social enterprise. One could argue that Marketing should be the driver of the social enterprise. Others might even say that since it involves software, IT should lead it. Perhaps because...

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