January 11, 2013 - Dr Natalie News

Social CEM: Moving Beyond Customer Loyalty to Customer Advocacy | Empathica Whitepaper

by Dr. Natalie | Jan 11, 2013 | Presentation Slides

1. Social CEMMoving Beyond Customer Loyalty to Customer AdvocacyAuthors:Dr. Gary EdwardsDr. Natalie L. PetouhoffLisa M. Schwartzwww.empathica.com 2. Social CEM: Moving Beyond Customer Loyalty to Customer Advocacy2 3. Social CEM: Moving Beyond Customer Loyalty to...

“Like My Stuff” Chapter 2: How Does F-commerce Work?

by Dr. Natalie | Jan 11, 2013 | Dr. Natalie's Blog

Facebook offers a variety of methods to do business using its f-commerce tools. They range from the setting up entire virtual storefronts, creating access to existing brand websites, social interaction with customers and clients and brand marketing. Facebook...

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