by Dr. Natalie | Nov 10, 2009 | Customer Service, Featured, ROI of Social Media, Social CRM
In this interview with Esteban, we look the necessity of analytics on social CRM. Pretty much you get what you measure. Esteban told me that his opinion on whether companies will truly become “social” depends upon their ability to collect, analyze and...
by Dr. Natalie | Nov 10, 2009 | Customer Service, Featured, Leadership, ROI of Social Media, Social CRM
While at the 140tc Conference in Los Angeles, I had the honor to interview KCRW’s Anil Dewan, Director of New Media and learn how they are using social media to attract fans, interact with them and serve them better! You can follow him on Twitter at @AnilDewan...