by Dr. Natalie | Jan 6, 2017 | Big Data, Chief Revenue Officer, Customer Experience, Digital Marketing, Dr. Natalie's Blog, Facebook, Mobile Apps, Mobile Commerce, ROI of Marketing Analytics, ROI of Social Media, Social Selling, storytelling, Video Ads
With the variety of common products available, often customers want to learn how a product or service works before purchasing. With more and more buyers using mobile devices to shop, 4 out of 5 shoppers say a video showing how a product or service works is important...
by Dr. Natalie | Feb 24, 2016 | Crossing the Chasm, Digital Disruption, digital transformation, Dr. Natalie's Blog, Innovation, Leadership, Start-Ups
These are significant times when IT innovation will shape not only our business but the future of our world. Start-ups and new age companies are a leading source of innovation beyond many companies own internal initiatives. In early 2015, as part of Infosys Renew-New...