by Dr. Natalie | Sep 25, 2013 | Big Data, Customer Experience, Marketing Software, Social Media Monitoring, Social PR, Marketing and Advertising
In this webinar with Crimson-Hexagon, I walk through seven steps that help brands create powerful customer experiences as well as where the ROI is… which seems to be difficult for some people to see where the return on integrating social media into a business is...
by Dr. Natalie | Sep 8, 2013 | Customer Experience, Customer Service, Dr. Natalie's Blog
Companies can’t sell to customers who are mad. But what’s happening in social media is that customers are complaining in social channels- often times because the public nature of the channel forces the company to quickly act to get things tidy up....
by Dr. Natalie | Jul 17, 2013 | Dr. Natalie's Blog, ROI of Social Media, Social Analytics, Social Business and Social Media Case Studies, Social Media Monitoring, Social PR, Marketing and Advertising
The rate at which businesses are able to quickly analyze, accurately interpret, take action and pivot on the myriad of consumer interactions coming through channels such as Facebook, Twitter, blogs, forums, newsfeeds, mobile, et al, will be a determining factor for...
by Dr. Natalie | Jul 9, 2013 | Customer Experience, Dr. Natalie's Blog, Webinars
Space is limited. Reserve your Webinar seat now at: https://www4.gotomeeting.com/register/267308527 Date: Thursday, August 15, 2013 Time: 12:00 PM – 1:00 PM EDT Most companies started out in social media with a very tactical approach. They created a twitter...
by Dr. Natalie | May 11, 2013 | Customer Experience, Customer Service, Dr. Natalie's Blog
The white paper I wrote is about Customer Service being the pivotal driver of the social enterprise. One could argue that Marketing should be the driver of the social enterprise. Others might even say that since it involves software, IT should lead it. Perhaps because...