by Dr. Natalie | Sep 25, 2013 | Big Data, Customer Experience, Marketing Software, Social Media Monitoring, Social PR, Marketing and Advertising
In this webinar with Crimson-Hexagon, I walk through seven steps that help brands create powerful customer experiences as well as where the ROI is… which seems to be difficult for some people to see where the return on integrating social media into a business is...
by Dr. Natalie | Jul 14, 2013 | Customer Service, Dr. Natalie's Blog, Leadership, Organizational Change Management, ROI of Social Media, Social Business and Social Media Case Studies, Social Media Monitoring, Social PR, Marketing and Advertising
This is a comparison of the actual apology and the parody that ended up on Saturday Night Live. What companies want to do is to not end up with PR nightmares because they don’t really understand social media and how important the feedback of their customers...
by Dr. Natalie | Jan 1, 2013 | Dr. Natalie's Blog
Wondering if your social media initiative is providing value to your organization? Knowing how to calculate social media ROI is not always obvious. I’ll help you figure out how to determine the social media metrics that are specific to your organization...
by Dr. Natalie | Dec 28, 2012 | Customer Experience, Customer Service, Dr. Natalie's Blog
The Socially-Enabled Customer Service Increases Revenue and Reduces Costs For the whole story on how to use the OODA Loop as a unique way to use Social Media to improve Customer Service, download the white paper here. Or read on… I’ve been writing about many...
by Dr. Natalie | Dec 21, 2012 | Customer Experience, Customer Service, Dr. Natalie's Blog
How Do You Know If Your Company Is Agile and Customer-Focused? For the whole story on how to use the OODA Loop as a unique way to use Social Media to improve Customer Service, download the white paper here. Or read on… If we use the OODA Loop as our basis,...