by Dr. Natalie | Jan 2, 2014 | Dr. Natalie's Blog, Dr. Natalie's Favorite Book Reviews, Facebook
Driving Sales with F-commerce The key to f-commerce ROI is to make sure incentives resonate with ambassadors, influencers, and customers so that they drive sales on the brand’s behalf. That’s why I recommend as one of the first steps in social media strategy is to put...
by Dr. Natalie | Apr 26, 2013 | Big Data, Dr. Natalie's Blog, Featured, Social Analytics, Twitter
Wondering what brands are the most engaged on Twitter? We wondered too. This New York Times article explores engagement and Twitter. I also wondered what drives engagement on Twitter and I began my own study by looking at the top 100 brands who had the most Twitter...