What Is a “Fully Engaged Customer”?

What Is a “Fully Engaged Customer”?

What Is a “fully engaged customer”? That’s a very good question! Some of the answer depends on who you ask.  Marketing has one opinion, Sales generally another and then Customer Service might see a fully engaged customer from a whole different point...
Customer Experience: How Marketing, Sales and Customer Service Drive Customer Loyalty

Customer Experience: How Marketing, Sales and Customer Service Drive Customer Loyalty

Customer Service is Where the Rubber Meets the Road Henry Ford, an innovator in personal transportation said, “A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” Nearly a century later, the...