by Dr. Natalie | Feb 26, 2016 | CEO, Chief Revenue Officer, CMO, Content Marketing, Crossing the Chasm, Customer Experience, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Internet of Analytics, Internet of Things, IOT, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Marketing Analytics
What is Audience Studio? NBCUniversal wants to make it easier for advertisers to use data to target audiences more precisely across TV, digital and social media. The media company, owned by Comcast Corp. , is introducing a new division called Audience Studio, which is...
by Dr. Natalie | Mar 28, 2012 | Dr. Natalie's Blog, ROI of Social Media, Social Business and Social Media Case Studies
• Are you a brand? Want to know the ROI of your social media initiative? Want to be able to justify your program and gain more executive buy-in? We boil up your social media initiative results into a simple, dynamically engaging digital dashboard. • Are you a software...