by Dr. Natalie | Feb 26, 2016 | CEO, Chief Revenue Officer, CMO, Content Marketing, Crossing the Chasm, Customer Experience, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, Internet of Analytics, Internet of Things, IOT, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Organizational Change Management, ROI of Marketing Analytics
What is Audience Studio? NBCUniversal wants to make it easier for advertisers to use data to target audiences more precisely across TV, digital and social media. The media company, owned by Comcast Corp. , is introducing a new division called Audience Studio, which is...
by Dr. Natalie | Mar 8, 2011 | Featured, Leadership, Social Media and Hollywood, Social PR, Marketing and Advertising
This post is the next in a series about How Hollywood uses social media. I’ve written about how corporate America uses Twitter and social media for improving and transforming their business. Social Media and Celebrities go hand in hand. As part of NBC’s News division,...