Maximizing Personalization to Differentiate Brands While Increasing ROI, & Loyalty Customer Experiences

Maximizing Personalization to Differentiate Brands While Increasing ROI, & Loyalty Customer Experiences

by | Aug 20, 2015 | Big Data, Chief Revenue Officer, CMO, Customer Experience, Digital Disruption, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Marketing Software, Mobile Commerce

Is Personalization At Scale Possible? Personalization at scale has long been a desired capability of many Marketers. Being able to deliver personalized messages would not only differentiate a brand from all the others that are trying to do this, but miss terribly....
What You Don’t Know About APIs Could Hurt Your Ability to Deliver Great Customer Experiences

What You Don’t Know About APIs Could Hurt Your Ability to Deliver Great Customer Experiences

by | Feb 4, 2015 | APIs, Big Data, Chief Revenue Officer, Customer Experience, Customer Success Management, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Marketing Software

What is the API Economy? Why not knowing about your APIs, could hurt your business? One of the issues is that the APIs you currently have may not be making that seamless, contextual transition in the ubiquitous channel / device world most customers live in daily....
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