by Dr. Natalie | Sep 25, 2013 | Big Data, Marketing Software, Social Analytics
This keynote is about how social media is driving the big data explosion and how marketers can measure engagement by using interest graph platforms that provide key insights into things like: 1. Knowing the best form of content to create – pictures, videos,...
by Dr. Natalie | Aug 9, 2013 | Big Data, Dr. Natalie's Blog, Marketing Software, ROI of Social Media, Social Analytics
“What’s Engagement?” A thought provoking question marketers should ask themselves that not only instigates but also produces varied but comprehensive answers, perspectives, and insights regarding today’s best tactics of social media engagement. Here, through our free...
by Dr. Natalie | Jul 4, 2013 | Big Data, Customer Experience, Dr. Natalie's Blog, Leadership, Marketing Software, Social Business and Social Media Case Studies
Historically brands were managed via brand guidelines that specified font, colors, icons, visual imagery, logos, and design—all of which were incorporated in the brand’s vision, mission, positioning and benefits. The brand “toolkit”—before social media— was about...
by Dr. Natalie | May 30, 2013 | Big Data, Dr. Natalie's Blog, ROI of Social Media, Social Analytics, Social Business and Social Media Case Studies, Social PR, Marketing and Advertising
As the Keynote speaker this morning at the MN AMA conference, I presented a case study of the top 15 cosmetic brands and the insights that can be gathered using big data analysis…Brands and agencies need to figure out how to tame B.I.G. Data to: Reduce Your...
by Dr. Natalie | Apr 26, 2013 | Big Data, Dr. Natalie's Blog, Featured, Social Analytics, Twitter
Wondering what brands are the most engaged on Twitter? We wondered too. This New York Times article explores engagement and Twitter. I also wondered what drives engagement on Twitter and I began my own study by looking at the top 100 brands who had the most Twitter...
