Oracle Ups the Their Analytics Game: Signs an Agreement to Acquire Datalogix

Oracle Ups the Their Analytics Game: Signs an Agreement to Acquire Datalogix

by | Dec 22, 2014 | Big Data, CEO, CFO, Chief Revenue Officer, Content Marketing, Customer Experience, Digital Marketing, Dr. Natalie's Blog, Leadership, Marketing Automation, Marketing Optimization, Marketing Software

While difficult to do and very important, offline spending and digital marketing need to get connected. CMO’s need this data to make the right calls on their marketing mix and shape their priorities. Datalogix connects offline consumer spending to digital...
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