by Dr. Natalie | Dec 26, 2016 | Digital Marketing, ecommerce
There are many e-commerce stores popping up right, left and center. The online market is like “Perfect Competition” described in economic studies; in perfect competition, there are no barriers toand exit and no single player can influence price. It is very easy to...
by Dr. Natalie | Aug 31, 2016 | ecommerce, Facebook, Internet, ROI of Social Media, Social Networks, Social Selling
Social Media has truly been a game changer in how businesses connect with their customers. What used to be a cumbersome and expensive activity has been made very easy, but at the same time it has also become a constant battle for customer attention. Social media has...
by Dr. Natalie | Jun 1, 2016 | Chief Revenue Officer, Crossing the Chasm, Customer Experience, Digital Disruption, digital transformation, Dr. Natalie's Blog, ecommerce, Innovation, Leadership, Social Commerce
Salesforce’s $2.8 billion acquisition of Demandware will serve as the company’s Commerce Cloud. Demandware and Salesforce have a series of joint customers. This acquisition will enable more e-commerce for Salesforce along with Salesforce’s customer...
by Dr. Natalie | Apr 4, 2016 | Analytics of Everything, CFO, Conferences, CRM, Crossing the Chasm, Customer Experience, Digital Disruption, Digital Marketing, digital transformation, Dr. Natalie's Blog, ecommerce, Internet, Internet of Things, IOT, Marketing Optimization
After attending the SAP Hybris IOT/ CRM event, I was very impressed to see a vendor really connect the dots between commerce and customer service and customer experience. Commerce is really where the rubber meets the road. At the end of the day, if the customer...
by Dr. Natalie | Mar 11, 2016 | Big Data, Chief Revenue Officer, CIO, Cloud Computing, CMO, Content Marketing, Crossing the Chasm, Customer Experience, Digital Disruption, digital transformation, Dr. Natalie's Blog, ecommerce, Innovation, Internet, Internet of Analytics, Leadership, Marketing Optimization, The Cloud
Capgemini Is Helping Clients to Migrate Application on AWS. Capgemini announced that it is dedicating more global resources to help enterprise customers build and migrate applications on Amazon Web Services (AWS). As part of its extended cloud services program, which...
