by Dr. Natalie | Apr 16, 2015 | CMO, Content Marketing, Customer Experience, Dr. Natalie's Blog, Leadership, Marketing Optimization
Often times when I talk to marketers they are finally realizing they are becoming publishers. Most brands started out with some sort of website, though it was mostly a brochure, it had content. But with the advent of so many new channels via social and digital –...
by Dr. Natalie | Dec 16, 2013 | Dr. Natalie's Blog
Twitter keeps revamping its program ‘Twitter for Business’ frequently. Whether it’s small or big business, use of Twitter is on the rise. According to Constant Contact survey, 25 percent small business owners see Twitter effective for their business in 2013, while in...
by Dr. Natalie | Sep 8, 2013 | Big Data, Dr. Natalie's Blog, Marketing Software, Social Analytics
Content Management is a new buzz word. I think most brands didn’t realize that when they went down the path of social media, that they would end up becoming content creators and publishers. The fact is that there are 3.5B pieces of content shared per week....